{"id":6039,"date":"2013-01-15T13:53:41","date_gmt":"2013-01-15T12:53:41","guid":{"rendered":"http:\/\/format30.com\/?p=6039"},"modified":"2013-05-27T21:27:19","modified_gmt":"2013-05-27T20:27:19","slug":"clusther-la-communication-par-et-pour-les-entrepreneuses","status":"publish","type":"post","link":"https:\/\/format30.com\/en\/2013\/01\/15\/clusther-la-communication-par-et-pour-les-entrepreneuses\/","title":{"rendered":"Clust’Her : la communication par et pour les entrepreneuses !"},"content":{"rendered":"

Comment communiquer sur son projet d’entreprise ?\u00a0 Comment choisir la bonne technique de marketing ?\u00a0 Comment s’adresser \u00e0 la presse ?\u00a0 Qu’est-ce qu’un plan m\u00e9dias ?<\/strong><\/span><\/p>\n

Autant de questions auxquelles le projet Clust’Her apporte des opportunit\u00e9s de r\u00e9flexion.\u00a0 Pas de r\u00e9ponse toute faite, mais des ateliers-rencontres avec des pros.\u00a0 Les entrepreneuses vont devoir mouiller leur chemise, mais pour un r\u00e9sultat concret et durable !\u00a0 Interview de Tessy Rocour, l’initiatrice de ce projet.
\n<\/strong><\/span><\/p>\n

J’ai rencontr\u00e9 Tessy Rocour \u00e0 l’espace de coworking La Forge <\/a>\u00e0 Li\u00e8ge (en Belgique).<\/p>\n

\"Portrait<\/a>
Tessy Rocourt (photo \u00a9 Goldo)<\/figcaption><\/figure>\n

Cette jeune femme dynamique est \u00e0 la t\u00eate de Feel Content<\/a>, une agence sp\u00e9cialis\u00e9e dans\u00a0 la communication web et les m\u00e9dias sociaux.\u00a0 Aujourd’hui, elle lance un nouveau projet \u00e0 destination des entrepreneures : Clust’Her<\/a> !<\/p>\n

Formation 3.0<\/strong> : Qui est Tessy Rocour ?\u00a0 Quel est ton parcours ?<\/p>\n

Tessy Rocour<\/strong> : mon parcours est tout sauf classique !\u00a0 J’ai \u00e9tudi\u00e9 la philosophie avec l’envie d’\u00e9crire, puis je me suis dirig\u00e9e vers le graphisme et la sc\u00e9nographie.\u00a0 Ensuite, j’ai \u00e9t\u00e9 coordinatrice d’une maison de jeunes pendant 8 ans, ce qui m’a beaucoup appris.\u00a0 Et \u00e0 30 ans, j’ai d\u00e9cid\u00e9 de me lancer.\u00a0 J’ai mis sur pied un projet pour les expats, pendant deux ans.\u00a0 Ensuite, j’ai suivi une formation \u00e0 Technofutur en communication web tout en participant au r\u00e9seau FAR<\/a> (Femmes Actives en R\u00e9seau de B\u00e9n\u00e9dicte Philippart de Foy, \u00e0 Li\u00e8ge).\u00a0 J’ai donc mont\u00e9 mon agence de communication web et m\u00e9dias sociaux, Feel Content<\/strong><\/em>.\u00a0 Qui est un jeu de mots bilingue sur \u00ab\u00a0content\u00a0\u00bb et \u00ab\u00a0contenu\u00a0\u00bb.<\/p>\n

F 3.0<\/strong> : parle-moi de Clust’Her<\/strong><\/em>, un autre jeu de mots !<\/p>\n

T.R<\/strong>. : Clust’Her<\/strong><\/em> est n\u00e9 d’une envie de partager mon exp\u00e9rience.\u00a0 C’est un projet-pilote qui s’adresse \u00e0 dix femmes entrepreneures qui ont d\u00e9j\u00e0 leur propre projet d’entreprise.<\/p>\n

L’id\u00e9e est de former un groupe qui s’engage pendant un an.\u00a0 Et qui travaille en \u00ab\u00a0cluster\u00a0\u00bb, une structure en grappe ou en bouquet de fleurs. (Une structure qui a fait le succ\u00e8s d’entreprises italiennes aussi diverses que Fiat ou Benetton, NDLR<\/strong>).<\/p>\n

F 3.0<\/strong> : quel est l’objectif de ce cluster ?<\/p>\n

T.R.<\/strong> : c’est d’abord de briser l’isolement des entrepreneuses en mati\u00e8re de communication et de branding.\u00a0 Donner l’occasion \u00e0 dix femmes de travailler sur la communication de leur propre entreprise en rencontrant des professionnels.\u00a0 Et de rentrer chez elles avec un produit am\u00e9lior\u00e9, de qualit\u00e9 professionnelle.\u00a0 Je crois que s’il n’y a que des femmes dans le groupe, elles seront plus s\u00e9rieuses, plus h\u00f4nn\u00eates entre elles.\u00a0 Si des hommes sont pr\u00e9sents, cela induira des jeux de s\u00e9duction.<\/p>\n

F 3.0<\/strong> : d’o\u00f9 le partenariat avec le r\u00e9seau Diane ?<\/p>\n

T.R<\/strong>. : oui, mais pas seulement.\u00a0 Le r\u00e9seau Diane<\/a> dispose d’un vivier de femmes entrepreneures dans toute la Belgique.\u00a0 Si le projet marche bien, il pourra aussi \u00eatre dupliqu\u00e9 dans une autre r\u00e9gion.\u00a0 Les autres partenaires sont l’espace de coworking La Forge<\/a>, dont je partage la philosophie et qui m’offre un lieu convivial.\u00a0 Et puis, je travaille aussi avec Start & Invest<\/a> qui sont de v\u00e9ritables sp\u00e9cialistes du financement des starters et des entreprises en croissance.\u00a0 Et qui peuvent donner un avis tr\u00e8s technique sur la faisabilit\u00e9 d’une campagne m\u00e9diatique, par exemple.<\/p>\n

F 3.0<\/strong> : tr\u00e8s concr\u00e8tement, comment fonctionnera le projet ?<\/p>\n

T.R.<\/strong> : je pr\u00e9vois cinq ateliers par an<\/strong><\/em>.\u00a0 Le premier se concentrera sur \u00ab\u00a0comment d\u00e9crire mon projet<\/em> ?<\/strong>\u00a0\u00bb et \u00ab\u00a0comment r\u00e9diger un communiqu\u00e9 de presse ?<\/em><\/strong>\u00a0\u00bb Ce sont des th\u00e8mes fondamentaux que la plupart des entrepreneures d\u00e9butantes ma\u00eetrisent mal, voire pas du tout.\u00a0 Le deuxi\u00e8me se consacrera au marketing web<\/strong><\/em> – le blog, le site de l’entreprise, la page Facebook.\u00a0 Le troisi\u00e8me se focalisera sur les canaux de communication<\/strong><\/em> : print et web.\u00a0 Lesquels utiliser, comment, \u00e0 quel co\u00fbt, etc.\u00a0 Lors du quatri\u00e8me atelier, les entrepreneures travailleront sur leur plan m\u00e9dia<\/strong><\/em>.\u00a0 Et enfin, le cinqui\u00e8me : comment g\u00e9rer mon e-r\u00e9putation et mon personal branding<\/strong><\/em> ?\u00a0 Comment \u00eatre s\u00fbre de conserver une coh\u00e9rence entre ma page personnelle et ma page entreprise, mais aussi avec les autres m\u00e9dias sociaux, mon site, etc.<\/p>\n

Chaque atelier part des outils et des projets des participantes.\u00a0 Elles auront l’occasion d’entendre l’avis d’un expert pour chaque sujet.\u00a0 Et elles rapporteront chez elles des outils performants et directement utilisables pour leur entreprise.<\/p>\n

F 3.0<\/strong> : comment peut-on s’inscrire ?<\/p>\n

T.R.<\/strong> : il reste quelques places et les inscriptions sont ouvertes jusque fin janvier 2013.\u00a0 L’inscription au cycle complet co\u00fbte 160 \u20ac HTVA.\u00a0 Les personnes int\u00e9ress\u00e9es peuvent prendre contact par email<\/a>.\u00a0 Mais je rappelle que les femmes doivent d\u00e9j\u00e0 avoir au moins un projet d’entreprise.\u00a0 Donc en cr\u00e9ation, en couveuse, starters, ind\u00e9pendantes ou TPE.<\/p>\n

Un projet que je continuerai \u00e0 suivre pendant toute cette ann\u00e9e et dont je vous donnerai r\u00e9guli\u00e8rement des nouvelles \ud83d\ude09<\/p>\n

Vous avez aim\u00e9 cet article ?\u00a0 Inscrivez-vous \u00e0 ma newsletter et ne ratez plus aucun article ou \u00e9v\u00e9n\u00e9ment !<\/strong><\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Comment communiquer sur son projet d’entreprise ?\u00a0 Comment choisir la bonne technique de marketing ?\u00a0 Comment s’adresser \u00e0 la presse ?\u00a0 Qu’est-ce qu’un plan m\u00e9dias ? Autant de questions auxquelles […]<\/p>\n","protected":false},"author":7601135,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[363837,1160185,35964908,320934,16556453,8095994,203533,4892,1908991,7210031,36330482,3580],"tags":[6059972,57409,137715928,9868,1214,11548896,56016,7803878,21307,126203,117376146,775357436,27826236,6439102,1055467,57408,169406,137720825,34357151,137715933],"class_list":["post-6039","post","type-post","status-publish","format-standard","hentry","category-ateliers","category-communication-2","category-coworking-2","category-creation-dentreprise","category-entreprendre-au-feminin","category-entreprendre-autrement","category-femmes","category-independant","category-interview-2","category-jeunes-entrepreneurs","category-medias-sociaux-2","category-projets","tag-agence-de-communication","tag-belgique","tag-clusther","tag-cluster","tag-communication","tag-communication-web","tag-diane","tag-entrepreneures","tag-entreprise","tag-far","tag-feel-content","tag-femmes","tag-femmes-actives","tag-la-forge","tag-liege","tag-projet","tag-reseau","tag-start-invest","tag-technique-de-marketing","tag-tessy-rocour"],"yoast_head":"\nClust'Her : la communication par et pour les entrepreneuses ! - Formation 3.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/format30.com\/en\/2013\/01\/15\/clusther-la-communication-par-et-pour-les-entrepreneuses\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clust'Her : la communication par et pour les entrepreneuses ! - Formation 3.0\" \/>\n<meta property=\"og:description\" content=\"Comment communiquer sur son projet d’entreprise ?\u00a0 Comment choisir la bonne technique de marketing ?\u00a0 Comment s’adresser \u00e0 la presse ?\u00a0 Qu’est-ce qu’un plan m\u00e9dias ? 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