{"id":8260,"date":"2014-01-22T07:30:07","date_gmt":"2014-01-22T06:30:07","guid":{"rendered":"http:\/\/format30.com\/?p=8260"},"modified":"2014-01-21T18:41:46","modified_gmt":"2014-01-21T17:41:46","slug":"half-a-million-visits-to-training-3-0-lets-take-stock","status":"publish","type":"post","link":"https:\/\/format30.com\/en\/2014\/01\/22\/un-demi-million-de-visites-sur-formation-3-0-faisons-le-point\/","title":{"rendered":"Half a million visits to Formation 3.0: let's take stock!"},"content":{"rendered":"<p style=\"text-align:justify\"><strong><span style=\"color:#000080\">Since its creation in mid-December 2009, this blog has had 500,000 page views.  Here's a quick look back and our goal for 2014: to reach one million page views before the end of the year.  Let's take a look at how this blog has evolved \ud83d\ude09<br \/>\n<\/span><\/strong><\/p>\n<p style=\"text-align:justify\">Half a million page views: that's the incredible number of visits to this blog since it was created in mid-December 2009.  At the end of this first fortnight, it had 135 page views!<\/p>\n<figure id=\"attachment_8334\" aria-describedby=\"caption-attachment-8334\" style=\"width: 455px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/5000000-vues-depuis-la-crc3a9ation-de-formation-3-0.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8334\" data-permalink=\"https:\/\/format30.com\/en\/2014\/01\/22\/un-demi-million-de-visites-sur-formation-3-0-faisons-le-point\/5000000-vues-depuis-la-creation-de-formation-3-0\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/5000000-vues-depuis-la-crc3a9ation-de-formation-3-0.png?fit=455%2C353&amp;ssl=1\" data-orig-size=\"455,353\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"5000000 vues depuis la cr\u00e9ation de Formation 3 0\" data-image-description=\"&lt;p&gt;Statistiques du blog montrant un peu plus de 500.000 visites dpuis la cr\u00e9ation du blog&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Un peu plus de 500.000 vues au 21-01-2014&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/5000000-vues-depuis-la-crc3a9ation-de-formation-3-0.png?fit=455%2C353&amp;ssl=1\" class=\"size-full wp-image-8334\" title=\"Statistics for the Formation 3.0 blog showing just over 500,000 page views as at 21 January 2014\" alt=\"half a million page views on the Formation 3.0 blog\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/5000000-vues-depuis-la-crc3a9ation-de-formation-3-0.png?resize=455%2C353&#038;ssl=1\" width=\"455\" height=\"353\" \/><\/a><figcaption id=\"caption-attachment-8334\" class=\"wp-caption-text\">Just over 500,000 views as of 21-01-2014<\/figcaption><\/figure>\n<p style=\"text-align:justify\">But thanks to your complicity and your incredible loyalty, this blog exploded in the following years.  In fact, the number of page views has more than doubled every year, as you can see from this first graph:<\/p>\n<figure id=\"attachment_8261\" aria-describedby=\"caption-attachment-8261\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/frc3a9quentation-annuelle-du-site-formation-3-zc3a9ro.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8261\" data-permalink=\"https:\/\/format30.com\/en\/2014\/01\/22\/un-demi-million-de-visites-sur-formation-3-0-faisons-le-point\/frequentation-annuelle-du-site-formation-3-zero\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/frc3a9quentation-annuelle-du-site-formation-3-zc3a9ro.png?fit=550%2C713&amp;ssl=1\" data-orig-size=\"550,713\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Fr\u00e9quentation annuelle du site Formation 3 z\u00e9ro\" data-image-description=\"&lt;p&gt;Graphique du nombre de visites annuelle sur le blog de Marco Bertolini &amp;#8211; Conseil et Formation&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Pages vues par ann\u00e9e&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/frc3a9quentation-annuelle-du-site-formation-3-zc3a9ro.png?fit=550%2C713&amp;ssl=1\" class=\"size-full wp-image-8261\" alt=\"Graph showing the number of pages viewed per year on the Formation 3.0 website\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/frc3a9quentation-annuelle-du-site-formation-3-zc3a9ro.png?resize=550%2C713&#038;ssl=1\" width=\"550\" height=\"713\" \/><\/a><figcaption id=\"caption-attachment-8261\" class=\"wp-caption-text\">Page views per year<\/figcaption><\/figure>\n<p style=\"text-align:justify\">If the number of visits doesn't fall, the number of page views for January 2014 should exceed 40,000!  And I should reach 500,000 page views for 2014, which would bring the total to one million...<\/p>\n<p style=\"text-align:justify\">But a blog isn't just about page views, it's also about countless exchanges through thousands of comments, dozens of emails and messages through the Contact page.<\/p>\n<p style=\"text-align:justify\">It's this conversation over the years that interests and enriches me.<\/p>\n<p style=\"text-align:justify\"><em><strong>Two phenomena explain the rate of page views:<\/strong><\/em><\/p>\n<ul style=\"text-align:justify\">\n<li><em><strong>the mass of items<\/strong><\/em> The blog currently has almost 400 posts<\/li>\n<li>some \"\u00a0<strong><em>featured articles<\/em><\/strong>\u00a0\"which are \"pulling\" up visitor numbers<\/li>\n<\/ul>\n<h2><span style=\"color:#000080\">Feature articles, the ones that drive traffic upwards<\/span><\/h2>\n<p style=\"text-align:justify\"><em><strong>The most popular articles are the following:<\/strong><\/em><\/p>\n<ol>\n<li><a title=\"5 steps to effective studying\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2012\/03\/13\/comment-etudier-efficacement-en-5-etapes\/\" target=\"_blank\">5 steps to effective studying<\/a><\/li>\n<li><a title=\"How do I choose my mindmapping software?\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2012\/11\/12\/comment-choisir-mon-logiciel-de-mindmapping\/\" target=\"_blank\">How do I choose my mindmapping software?<\/a><\/li>\n<li><a title=\"XMind 3.2.0: here we go! and in French, please...\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2010\/09\/03\/xmind-3-2-0-cest-parti-et-en-francais-sil-vous-plait\/\" target=\"_blank\">XMind 2.0 is here! And in French, please!<\/a><\/li>\n<li><a title=\"Job interview: THE question that makes the difference\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2011\/10\/19\/entretien-dembauche-la-question-qui-fait-la-difference\/\" target=\"_blank\">Job interview: THE question that makes the difference<\/a><\/li>\n<li><a title=\"Howard Gardner&#039;s multiple intelligences\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2012\/10\/29\/les-intelligences-multiples-de-howard-gardner\/\" target=\"_blank\">Howard Gardner's multiple intelligences<\/a><\/li>\n<\/ol>\n<p>The graph below shows the distribution and number of views of these articles:<\/p>\n<figure id=\"attachment_8263\" aria-describedby=\"caption-attachment-8263\" style=\"width: 524px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/articles-vedettes.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8263\" data-permalink=\"https:\/\/format30.com\/en\/2014\/01\/22\/un-demi-million-de-visites-sur-formation-3-0-faisons-le-point\/articles-vedettes\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/articles-vedettes.png?fit=550%2C1074&amp;ssl=1\" data-orig-size=\"550,1074\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Articles vedettes\" data-image-description=\"&lt;p&gt;Graphique des articles vedettes du blog&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Articles vedettes du blog&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/articles-vedettes.png?fit=524%2C1024&amp;ssl=1\" class=\"size-large wp-image-8263\" alt=\"Most-read articles on the Formation 3.0 blog since its creation\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/articles-vedettes.png?resize=524%2C1024&#038;ssl=1\" width=\"524\" height=\"1024\" \/><\/a><figcaption id=\"caption-attachment-8263\" class=\"wp-caption-text\">Blog features<\/figcaption><\/figure>\n<h2 style=\"text-align:justify\"><span style=\"color:#000080\">A phenomenon due to long tail distribution<\/span><\/h2>\n<p style=\"text-align:justify\">The number of visitors to the blog therefore corresponds perfectly to the \"\u00a0<em>long tail theory<\/em>\u00a0\"or\u00a0<em>Long Tail Theory<\/em>\u00a0\"in English.  A theory that holds true in many fields.<\/p>\n<p style=\"text-align:justify\">Here, it illustrates the fact that the number of visits is due to both a minority of highly-read articles and a majority of articles that are seen far less.  But the sheer volume of these articles is pushing up the statistics.<\/p>\n<figure id=\"attachment_8316\" aria-describedby=\"caption-attachment-8316\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/graphique-longue-traine.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8316\" data-permalink=\"https:\/\/format30.com\/en\/2014\/01\/22\/un-demi-million-de-visites-sur-formation-3-0-faisons-le-point\/graphique-longue-traine\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/graphique-longue-traine.png?fit=600%2C379&amp;ssl=1\" data-orig-size=\"600,379\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"graphique-longue-traine\" data-image-description=\"&lt;p&gt;Graphique sur la longue traine ou longue queue d&amp;rsquo;apr\u00e8s Chris Anderson&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Illustration de la longue traine&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/graphique-longue-traine.png?fit=600%2C379&amp;ssl=1\" class=\"size-full wp-image-8316\" alt=\"Graph illustrating the distribution of articles around the long tail\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/graphique-longue-traine.png?resize=600%2C379&#038;ssl=1\" width=\"600\" height=\"379\" \/><\/a><figcaption id=\"caption-attachment-8316\" class=\"wp-caption-text\">Illustration of the long tail<\/figcaption><\/figure>\n<p style=\"text-align:justify\">In fact, it's a \"\u00a0<em>Pareto's law<\/em>\u00a0In this case, the \"star\" articles contribute around 20 % of traffic, while the mass of low-impact articles - \"weak\" keywords - contribute 80 % of visits.<\/p>\n<p style=\"text-align:justify\">This <em>long tail theory<\/em> was first formulated by <em>Chris Anderson<\/em> in an article in <em>Wired<\/em> to illustrate the difference between on-site sales and online sales, with the latter relying mainly on mass-market, low-demand items.<\/p>\n<p style=\"text-align:justify\">The five star articles have keywords that are well positioned in the Google results pages (the famous SERPs).  If you type \"\u00a0<em>How to study<\/em>\u00a0\"in Google, there's a good chance that my article \"\u00a0<em>5 steps to effective studying<\/em>\u00a0\"Either at the top of the list on the first page (the position changes over time, sometimes first, sometimes second or third)...<\/p>\n<p style=\"text-align:justify\">The same goes for \"\u00a0<em>how to choose mindmapping software<\/em>\u00a0\"where the corresponding article also appears at the top of the front page...<\/p>\n<h2 style=\"text-align:justify\"><span style=\"color:#000080\">The sources or referrers of our visits<\/span><\/h2>\n<p style=\"text-align:justify\">Where do these visits come from?  The primary sources of these visits are undoubtedly the <em>search engines<\/em>.  Statistics for the past year show that <em><strong>125,252 visits<\/strong><\/em> were due to<em> search engines<\/em> and mainly <em>Google<\/em>. (Statistics as at 20-01-2014 for the previous 365 days).<\/p>\n<p style=\"text-align:justify\">The other visits are spread across a multitude of sites and media\/social networks, with the most popular being.., <a title=\"The new version of Scoop it: ergonomics first and foremost\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2012\/12\/12\/le-scoop-it-nouvelle-version-de-lergonomie-avant-toute-chose\/\" target=\"_blank\">Scoop it<\/a> and <em>Facebook<\/em>as shown in the graph below:<\/p>\n<figure id=\"attachment_8308\" aria-describedby=\"caption-attachment-8308\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/les-rc3a9fc3a9rants-ou-autres-sources-de-nos-visites.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8308\" data-permalink=\"https:\/\/format30.com\/en\/2014\/01\/22\/un-demi-million-de-visites-sur-formation-3-0-faisons-le-point\/les-referants-ou-autres-sources-de-nos-visites\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/les-rc3a9fc3a9rants-ou-autres-sources-de-nos-visites.png?fit=550%2C666&amp;ssl=1\" data-orig-size=\"550,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Les r\u00e9f\u00e9rants ou autres sources de nos visites\" data-image-description=\"&lt;p&gt;Graphique montrant la r\u00e9partition des sources des pages vues du blog&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;R\u00e9f\u00e9rants ou sources de nos visites&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/les-rc3a9fc3a9rants-ou-autres-sources-de-nos-visites.png?fit=550%2C666&amp;ssl=1\" class=\"size-full wp-image-8308\" alt=\"referrers to pages viewed on the Formation 3.0 blog\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2014\/01\/les-rc3a9fc3a9rants-ou-autres-sources-de-nos-visites.png?resize=550%2C666&#038;ssl=1\" width=\"550\" height=\"666\" \/><\/a><figcaption id=\"caption-attachment-8308\" class=\"wp-caption-text\">Referrers or sources of our visits<\/figcaption><\/figure>\n<h2><span style=\"color:#000080\">Objectives for 2014: more education, training and visual thinking<\/span><\/h2>\n<p style=\"text-align:justify\">Even though social media and SEO techniques can multiply the opportunities to be read, the important thing for me - and for you - is the content of the articles.<\/p>\n<p style=\"text-align:justify\">I will, of course, continue to talk about <em>mindmapping<\/em> and<em>productivity tools<\/em> - For example, I plan to update the article \"\u00a0<em>How to choose my mindmapping software<\/em>\" taking into account recent versions of software such as <a title=\"XMind 2013: the 10 new features in mindmapping software!\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2013\/09\/16\/xmind-2013-10-nouvelles-fonctions-du-logiciel-de-mindmapping\/\" target=\"_blank\">XMind 2013<\/a>, <a title=\"Mindmeister 9: a more elegant design and improved ergonomics\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2014\/01\/10\/test-logiciel-mindmeister-design-ergonomie-mindmapping\/\" target=\"_blank\">MindMeister 9<\/a> or <a title=\"iMindMap 7: efficiency combined with the pleasure of creativity!\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2013\/11\/15\/imindmap-7-efficacite-plaisir-creativite\/\" target=\"_blank\">iMindMap 7 Chameleon<\/a>.  But also tests of other applications such as <a title=\"Mind42: free real-time collaborative mindmapping\" href=\"http:\/\/atomic-temporary-10999751.wpcomstaging.com\/2014\/01\/20\/mind42-du-mindmapping-collaboratif-gratuit-et-en-temps-reel\/\" target=\"_blank\">Mind42<\/a> which I mentioned just recently.<\/p>\n<p style=\"text-align:justify\">But I would also like to explore other areas, such as <em>teaching<\/em>.  I get a lot of feedback or requests about tools for studying at university, for example.  I'd also like to rework the <em>online training<\/em>recreate training courses entirely in <em>e-learning<\/em>.  I'm also interested in <em>MOOCs<\/em> - I take part in several of them as a student, but I'm keen to move to the other side of the screen and I've got a few ideas I'd like to try out...<\/p>\n<p style=\"text-align:justify\">And finally, I'd also like to delve into other areas of the <em>visual thinking<\/em> that <em>mindmapping<\/em>.  I'm not denying the latter, of course: it's a fabulous tool that has given me a lot and will no doubt continue to do so.  But I also want to explore other areas such as <em>concept mapping<\/em> and explore the<em>argument mapping<\/em> or <em>argument maps<\/em> which is still not very well known in French-speaking countries and probably deserves more publicity (in the good sense of the word - don't think I'm going to bombard you with advertising from today onwards).<\/p>\n<p style=\"text-align:justify\">I'm also thinking of introducing interviews with students - studying abroad, for example - articles on studying outside the French-speaking world, interviews with professionals in various fields, and so on.<\/p>\n<p style=\"text-align:justify\">Don't hesitate to make suggestions, or to tell me what you want or want to know.  I'll be delighted to try and answer them, alone or with you \ud83d\ude09<\/p>\n<p style=\"text-align:justify\">I hope you'll follow me into these new areas as you have so far.<\/p>\n<p style=\"text-align:justify\">Thank you all for your fantastic loyalty,<\/p>\n<p style=\"text-align:justify\">Marco.<\/p>\n<p style=\"text-align:center\"><span style=\"color:#000080\"><strong>Did you like this article?  Subscribe to <span style=\"color:#3366ff\"><a title=\"Newsletter subscription Marco Bertolini - Consulting and training\" href=\"http:\/\/eepurl.com\/tOqA1\"><span style=\"color:#3366ff\">my newsletter<\/span><\/a><\/span> and never miss another article or event!<\/strong><\/span><\/p>\n<p style=\"text-align:justify\">","protected":false},"excerpt":{"rendered":"<p>Depuis sa cr\u00e9ation \u00e0 la mi-d\u00e9cembre 2009, ce blog compte 500.000 pages vues.\u00a0 Petite r\u00e9trospective et objectif pour\u00a0 2014 : atteindre le million de pages vues avant la fin de 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