{"id":10690,"date":"2015-05-06T06:38:38","date_gmt":"2015-05-06T05:38:38","guid":{"rendered":"http:\/\/format30.com\/?p=10690"},"modified":"2015-05-06T10:30:54","modified_gmt":"2015-05-06T09:30:54","slug":"collections-le-reseau-social-google-propose-de-la-curation","status":"publish","type":"post","link":"https:\/\/format30.com\/es\/2015\/05\/06\/collections-le-reseau-social-google-propose-de-la-curation\/","title":{"rendered":"Collections : le r\u00e9seau social Google+ propose de la curation"},"content":{"rendered":"

La curation est le nouvel eldorado des marketeurs.\u00a0 Le r\u00e9seau social de Google n’est pas en reste et propose sa propre solution de curation\u00a0 : Collections.<\/span><\/strong><\/p>\n

\"Image<\/a>
Collection : la solution de curation de Google+<\/figcaption><\/figure>\n

La curation, nouvel eldorado des marketeurs !<\/span><\/h1>\n

Depuis quelques mois, la curation est devenue la Nouvelle Fronti\u00e8re des marketeurs, un eldorado sens\u00e9 faciliter le \u00ab\u00a0lean content<\/em>\u00a0\u00bb , le contenu \u00ab\u00a0maigre\u00a0\u00bb.\u00a0 Entendez : contenu pas trop cher ou trop difficile \u00e0 produire mais qui int\u00e9ressera une majorit\u00e9 de visiteurs de votre site ou blog – un investissement minimum pour un maximum d’impact.\u00a0 Ou un ROI – Return On Investment – maximalis\u00e9.<\/p>\n

Il faut dire que nous sommes entr\u00e9s dans l’\u00e9conomie de l’attention.\u00a0 Comme le disait James Gleick \u00ab\u00a0quand l\u2019information est gratuite, l\u2019attention devient hors de prix \u00bb.\u00a0 Cr\u00e9er du contenu original, de qualit\u00e9 devient de plus en plus difficile et cher en ressources : temps, talents, argent.<\/p>\n

La curation, ou l’art de traiter et de distribuer des contenus pertinents pour un public pr\u00e9cis, prend ainsi de l’importance.\u00a0 Je ne reviens pas dans ce billet sur les \u00e9tapes de la curation ou sa strat\u00e9gie, sujets que j’ai trait\u00e9s abondamment dans mon article Curation, et si on parlait un peu strat\u00e9gie ?<\/a><\/p>\n

Collections Google+ : une curation int\u00e9gr\u00e9e au r\u00e9seau social<\/span><\/h2>\n

\u00a0Ce ph\u00e9nom\u00e8ne n’a \u00e9videmment pas \u00e9chapp\u00e9 aux cr\u00e9ateurs de r\u00e9seaux sociaux.\u00a0 Linkedin<\/strong> a lanc\u00e9 il y a peu son propre outil de curation, Elevate<\/a>, qui permet aux membres du personnel d’une entreprise de partager et de commenter des contenus pertinents.\u00a0 R\u00e9cemment, Twitter<\/strong> a cr\u00e9\u00e9 Curator<\/a>, un outil d\u00e9di\u00e9 aux professionnels des m\u00e9dias et accessible sur demande.<\/p>\n

Et aujourd’hui, Google Plus<\/strong> cr\u00e9e son propre outil de curation : Collections <\/em><\/strong><\/a>!<\/p>\n

\"Collections,<\/a>
Menu Collections<\/figcaption><\/figure>\n

Et vous n’avez pas besoin de cr\u00e9er un nouveau compte ou de vous connecter \u00e0 l’outil : comme de nombreuses applications Google+, celle-ci est int\u00e9gr\u00e9e au menu du r\u00e9seau social (voir la commande encadr\u00e9e de rouge).<\/p>\n

Elle est \u00e9galement reconnaissable \u00e0 son logo en forme d’un lozange compos\u00e9 de tuiles bleues.<\/p>\n

Pour lancer l’application, cliquez simplement sur la commande \u00ab\u00a0Collections\u00a0\u00bb.<\/p>\n

Une nouvelle fen\u00eatre s’ouvre alors dans votre navigateur.<\/p>\n

Elle porte l’image d’en-t\u00eate que vous pouvez voir en haut de l’article.<\/p>\n

Organisez votre curation avec Collections<\/span><\/h2>\n

Au haut de la page, figurent deux menus principaux : Vos collections<\/strong><\/em> et S\u00e9lection. <\/strong><\/em><\/p>\n

Vos collections<\/strong><\/em> vous permet de cr\u00e9er vos propres collections.\u00a0 S\u00e9lection<\/strong> <\/em>est, comme son nom l’indique, une s\u00e9lection effectu\u00e9e par Google + de collections susceptibles de vous int\u00e9resser.<\/p>\n

1. Cr\u00e9ation de votre premi\u00e8re Collection Google plus<\/h3>\n

Sous l’en-t\u00eate de la page Vos Collections<\/strong><\/em>, figure un bouton \u00ab\u00a0Cr\u00e9er<\/em>\u00a0\u00bb : cliquez sur ce bouton pour cr\u00e9er votre premi\u00e8re collection.\u00a0 Une fen\u00eatre de dialogue s’affiche :<\/p>\n

\"Fen\u00eatre<\/a>
Fen\u00eatre de dialogue Cr\u00e9er<\/figcaption><\/figure>\n

Donnez d’abord un nom \u00e0 votre collection.\u00a0 Choisissez un nom significatif, pas trop long \u00e0 retenir, qui synth\u00e9tise bien le contenu de votre collection.\u00a0\u00a0 Vous faciliterez ainsi le travail des Internautes.<\/p>\n

Vous pouvez choisir, comme pour toute publication dans Google +, les cercles (les segments de votre public) auxquels vous souhaitez rendre vos contenus visibles.\u00a0 Vous pouvez donc les rendre visibles pour tout le monde (public), uniquement pour vos cercles ou au contraire, en restreindre l’acc\u00e8s aux membres d’une communaut\u00e9 ou d’un groupe li\u00e9 \u00e0 une entreprise, une classe, etc.\u00a0\u00a0 Une fa\u00e7on de cr\u00e9er une curation collective pour une classe ou le service d’une grande entreprise, par exemple.<\/p>\n

2. Personnalisation de votre nouvelle collection<\/h3>\n

Lorsque la collection est cr\u00e9\u00e9e, vous pouvez la personnaliser : ajouter une photo propos\u00e9e par Google Plus ou l’une des v\u00f4tes, ainsi que la couleur dominante de votre th\u00e8me.<\/p>\n

\"Menu<\/a>
Menu Personnaliser la collection<\/figcaption><\/figure>\n

Votre collection est pr\u00eate !<\/p>\n

3. Publiez votre premier post dans Collections de Google Plus<\/h3>\n

Votre collection est d\u00e9sormais pr\u00eate.\u00a0 Votre navigateur affiche maintenant votre en-t\u00eate avec l’\u00e9diteur Google plus : vous pouvez d\u00e9j\u00e0 publier votre premier post !<\/p>\n

\"Publiez<\/a>
Publication de votre premier post<\/figcaption><\/figure>\n

Comme toujours dans Google+, vous pouvez, en quelques clics, ajouter du texte, des photos, des liens, une vid\u00e9o, une page \u00e9v\u00e9nement ou un sondage.<\/p>\n

Une fa\u00e7on facile de publier du contenu sur un r\u00e9seau social tr\u00e8s proche du moteur de recherche Google…<\/p>\n

Voil\u00e0, j’ai publi\u00e9 mon premier post dans ma collection \u00ab\u00a0R\u00e9seaux sociaux\u00a0\u00bb :<\/p>\n

\"Premier<\/a>
Premier post publi\u00e9<\/figcaption><\/figure>\n

Remarquez en haut \u00e0 gauche du post, un lien en bleu qui porte le nom de ma collection : ce lien appara\u00eet sous cette forme uniquement pour mes collections. Pour les autres, Google+ utilise un autre affichage.\u00a0 Par exemple : le nom de l’auteur et la mention \u00ab\u00a0Jean Dupond a publi\u00e9 cet \u00e9l\u00e9ment et 12 autres dans<\/em>\u00a0\u00bb et le nom de sa collection.\u00a0 Il suffit de cliquer sur ce lien pour s’abonner \u00e0 la collection en question.\u00a0 A droite de votre post, figure le logo de l’application de curation de Google plus, Collections<\/em>.<\/p>\n

4. Faites conna\u00eetre votre Collection sur Google+<\/h3>\n

Avec le bouton \u00ab\u00a0Partagez\u00a0\u00bb, la petite fl\u00e8che courbe en bas \u00e0 droite de la page d’accueil de votre collection, vous pouvez en faire la publicit\u00e9 sur Google Plus.<\/p>\n

Je l’ai fait pour une collection que j’ai cr\u00e9\u00e9e sp\u00e9cifiquement pour le Colloque Apprendre tout au long de la vie avec le Mind Mapping<\/a> que je co-organise avec Fabienne De Broeck d’Optimind :<\/p>\n

\"Faites<\/a>
Publicit\u00e9 de votre collection<\/figcaption><\/figure>\n

N’oubliez pas d’utiliser les hashtags pour que les internautes int\u00e9ress\u00e9s par vos th\u00e9matiques puissent vous trouver.\u00a0 S\u00e9lectionnez ici aussi le degr\u00e9 de visibilit\u00e9 que vous souhaitez pour votre promotion : public, mes cercles, mes cercles \u00e9tendus, etc.<\/p>\n

5. Avec S\u00e9lection<\/em>, abonnez-vous aux contenus qui vous int\u00e9ressent<\/h3>\n

Une bonne curation commence par organiser un bon syst\u00e8me de veille.\u00a0 En plus des outils habituels – mention, Google Alerte, Twitter et autres – vous pouvez aussi vous abonner aux Collections des autres internautes.<\/p>\n

\"Collections<\/a>
Collections des membres de vos cercles<\/figcaption><\/figure>\n

De cette fa\u00e7on, non seulement vous nourrissez votre propre veille, mais vous attirez l’attention des autres membres de Collections de Google plus : une fa\u00e7on de construire votre propre r\u00e9seau de curation !<\/p>\n

Conclusion<\/span><\/h2>\n

\u00a0Google Plus a parfaitement compris l’int\u00e9r\u00eat de la curation pour les marques et les entreprises.\u00a0 Publier du contenu original est de plus en plus co\u00fbteux, non seulement en argent, mais en temps, en talents, en ressources mat\u00e9rielles.<\/p>\n

Proposer du contenu de qualit\u00e9, produit par d’autres, mais qui rend service \u00e0 votre communaut\u00e9 – clients, prospects, coll\u00e8gues, fournisseurs, autres personnes int\u00e9ress\u00e9es mais pas clientes – renforce votre pr\u00e9sence et votre cr\u00e9dibilit\u00e9 sur le r\u00e9seau social de Google et donc sur le Net.<\/p>\n

Le fait de ne pas devoir s’abonner \u00e0 un outil tiers, de cliquer simplement sur une commande dans le menu int\u00e9grer de Google + est tr\u00e8s s\u00e9duisant pour les utilisateurs de ce r\u00e9seau.<\/p>\n

Une concurrence de plus pour les outils de curation comme Scoop it<\/a>, par exemple.\u00a0\u00a0 Et un signe de plus de la volont\u00e9 des r\u00e9seaux sociaux d’occuper le plus de terrain possible sur Internet, au d\u00e9triment d’autres acteurs.\u00a0 Google+, tout comme Facebook, affiche clairement l’ambition de devenir un portail incontournable pour les Internautes.\u00a0 Sa proximit\u00e9 avec le moteur de recherche le plus populaire en Europe a de quoi s\u00e9duire les webmasters et les agences de marketing.<\/p>\n

Bref, une application avec laquelle il faudra compter, n’en d\u00e9plaise \u00e0 ceux qui s’obstinent \u00e0 annoncer la mort de Google Plus depuis le jour de sa cr\u00e9ation…<\/p>\n

\u00a0Vous avez aim\u00e9 cet article ?\u00a0 Inscrivez-vous \u00e0 ma newsletter<\/a><\/span> et ne ratez plus aucun article ou \u00e9v\u00e9n\u00e9ment !<\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"

La curation est le nouvel eldorado des marketeurs.\u00a0 Le r\u00e9seau social de Google n’est pas en reste et propose sa propre solution de curation\u00a0 : Collections. La curation, nouvel eldorado […]<\/p>\n","protected":false},"author":7601135,"featured_media":10696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[35434779],"tags":[487049,6747,12763,352584223,286426,352584225,21307,81,59773662,352617673,125738975,9085,655940,350999,5320351,352584220],"class_list":["post-10690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curation-2","tag-classe","tag-collection","tag-collections","tag-collections-outil-de-curation","tag-curation","tag-curation-avec-collections","tag-entreprise","tag-google","tag-google-plus","tag-organisez-votre-curation","tag-outils-de-curation","tag-public","tag-reseau-social","tag-reseaux-sociaux","tag-servic","tag-solution-de-curation"],"yoast_head":"\nCollections : le r\u00e9seau social Google+ propose de la curation - Formation 3.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/format30.com\/es\/2015\/05\/06\/collections-le-reseau-social-google-propose-de-la-curation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collections : le r\u00e9seau social Google+ propose de la curation - Formation 3.0\" \/>\n<meta property=\"og:description\" content=\"La curation est le nouvel eldorado des marketeurs.\u00a0 Le r\u00e9seau social de Google n’est pas en reste et propose sa propre solution de curation\u00a0 : Collections. 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