{"id":12060,"date":"2016-02-17T07:30:26","date_gmt":"2016-02-17T06:30:26","guid":{"rendered":"http:\/\/format30.com\/?p=12060"},"modified":"2024-09-03T21:46:41","modified_gmt":"2024-09-03T20:46:41","slug":"critique-de-livre-creer-son-blog-en-moins-dune-heure","status":"publish","type":"post","link":"https:\/\/format30.com\/es\/2016\/02\/17\/critique-de-livre-creer-son-blog-en-moins-dune-heure\/","title":{"rendered":"Critique de livre : cr\u00e9er son blog en moins d\u2019une heure"},"content":{"rendered":"<p style=\"text-align:justify\"><span style=\"color:#000080\"><strong>Bernard Eben publie un nouveau livre sur la cr\u00e9ation d&rsquo;un blog \u00e0 destination des d\u00e9butants. \u00a0Un livre qui risque bien de devenir une r\u00e9f\u00e9rence dans ce domaine.<\/strong><\/span><\/p>\n<figure id=\"attachment_12077\" aria-describedby=\"caption-attachment-12077\" style=\"width: 313px\" class=\"wp-caption alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"12077\" data-permalink=\"https:\/\/format30.com\/es\/2016\/02\/17\/critique-de-livre-creer-son-blog-en-moins-dune-heure\/9782212142372_h430\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2016\/02\/9782212142372_h430.jpg?fit=313%2C430&amp;ssl=1\" data-orig-size=\"313,430\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"9782212142372_h430\" data-image-description=\"&lt;p&gt;Couverture du livre de Bernard Eben : Cr\u00e9er son blog en moins d&amp;rsquo;une heure&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Cr\u00e9ez votre blog !&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2016\/02\/9782212142372_h430.jpg?fit=313%2C430&amp;ssl=1\" class=\"alignnone size-full wp-image-12077\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2016\/02\/9782212142372_h430.jpg?resize=313%2C430&#038;ssl=1\" alt=\"Cr\u00e9ez votre blog en moins d'une heure, sur Blogger ou sur WordPress gr\u00e2ce au livre de Bernard Eben aux \u00e9ditioins Eyrolles\" width=\"313\" height=\"430\" \/><figcaption id=\"caption-attachment-12077\" class=\"wp-caption-text\">Cr\u00e9ez votre blog !<\/figcaption><\/figure>\n<p style=\"text-align:justify\">L&rsquo;an dernier, je vous avais pr\u00e9sent\u00e9 un livre de Bernard Eben sur la <a href=\"https:\/\/format30.com\/es\/2015\/03\/02\/livre-creer-votre-site-vente-en-ligne\/\" target=\"_blank\">cr\u00e9ation d&rsquo;une boutique en ligne<\/a>.<\/p>\n<p style=\"text-align:justify\">L&rsquo;auteur nous revient cette ann\u00e9e avec un nouvel ouvrage : <a href=\"http:\/\/amzn.to\/2bv7N81\">Cr\u00e9er son blog en moins d&rsquo;une heure<\/a> : L&rsquo;alimenter, l&rsquo;am\u00e9liorer, le promouvoir.<\/p>\n<p style=\"text-align:justify\">Il ne s&rsquo;agit pas de blog professionnel, Bernard Eben s&rsquo;adresse plut\u00f4t aux n\u00e9ophytes qui cr\u00e9ent leur propre blog autour d&rsquo;une passion.<\/p>\n<p style=\"text-align:justify\">Pourtant,\u00a0bon nombre d&rsquo;entrepreneurs ou de dirigeants d&rsquo;entreprises qui veulent se lancer dans le blogging professionnel feraient bien de suivre ses conseils !<\/p>\n<p style=\"text-align:justify\">Car, comme le pr\u00e9c\u00e9dent, cet ouvrage se veut extr\u00eamement pratique et accessible \u00e0 tous. \u00a0Le jargon en est totalement absent et le vocabulaire technique indispensable est expliqu\u00e9 dans des encarts que les connaisseurs peuvent passer all\u00e8grrement.<\/p>\n<h2 style=\"text-align:justify\"><span style=\"color:#000080\">Cr\u00e9ez votre blog en moins d&rsquo;une heure m\u00eame si vous n&rsquo;y connaissez rien !<\/span><\/h2>\n<p style=\"text-align:justify\">Le titre tient bien sa promesse : il est possible de cr\u00e9er un blog en moins d&rsquo;une heure.<\/p>\n<p style=\"text-align:justify\">L&rsquo;ouvrage est volontairement cibl\u00e9 : il emm\u00e8ne le lecteur par la main au coeur de trois syst\u00e8mes :<\/p>\n<ul style=\"text-align:justify\">\n<li>Blogger<\/li>\n<li>WordPress automatique<\/li>\n<li>WordPress manuel<\/li>\n<\/ul>\n<p style=\"text-align:justify\">Pourquoi se limiter \u00e0 trois syst\u00e8mes de blogues dont deux du m\u00eame \u00e9diteur ? \u00a0Parce que ces trois plateformes de blogging couvrent plus de 80 % des weblogs en ligne \u00e0 l&rsquo;heure actuelle. \u00a0Et aussi, comme le dit Bernard Eben, pour ne pas transformer son ouvrage en encyclop\u00e9die indigeste.<\/p>\n<p style=\"text-align:justify\">Et donc, le livre vous montre les m\u00eames activit\u00e9s sur les trois syst\u00e8mes et vous permet de comparer les avantages et inconv\u00e9nients des trois plateformes de blogging.<\/p>\n<h2 style=\"text-align:justify\"><span style=\"color:#000080\">Une p\u00e9dagogie qui respecte la progression de l&rsquo;apprentissage<\/span><\/h2>\n<p style=\"text-align:justify\">Le livre est divis\u00e9 en 6 parties qui constituent une v\u00e9ritable progression p\u00e9dagogique et, finalement, propose plus au lecteur que ce que promettait le titre.<\/p>\n<h3 style=\"text-align:justify\">1. Le blog en question<\/h3>\n<p style=\"text-align:justify\">Dans cette partie introductive, Bernard Eben, d\u00e9cortique la notion de blog : qu&rsquo;est-ce qu&rsquo;un blog, en quoi se distingue-t-il du site web, etc.<\/p>\n<p style=\"text-align:justify\">Il pr\u00e9cise aussi ce qu&rsquo;est un blogueur ou une blogueuse, passe en revue les diff\u00e9rentes orthographes possibles en fran\u00e7ais.<\/p>\n<h3 style=\"text-align:justify\">2. Cr\u00e9er son blog<\/h3>\n<p style=\"text-align:justify\">Cette partie explique et justifie le \u00a0choix des trois plateformes de blogging.<\/p>\n<p style=\"text-align:justify\">Il explicite en d\u00e9tail la cr\u00e9ation de blog sur Blogger et WordPress automatique et l&rsquo;installation du blogue sur WordPress manuel. \u00a0Pour cette derni\u00e8re activit\u00e9, Bernard Eben a m\u00eame cr\u00e9\u00e9 un blog de d\u00e9monstration sur Internet : <a href=\"http:\/\/leblogduvoyage.info\/\" target=\"_blank\">Le Blog du Voyage<\/a>.<\/p>\n<figure id=\"attachment_12115\" aria-describedby=\"caption-attachment-12115\" style=\"width: 1365px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/leblogduvoyage.info\/\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"12115\" data-permalink=\"https:\/\/format30.com\/es\/2016\/02\/17\/critique-de-livre-creer-son-blog-en-moins-dune-heure\/le-blog-du-voyage\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2016\/02\/le-blog-du-voyage.png?fit=1365%2C774&amp;ssl=1\" data-orig-size=\"1365,774\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Le blog du voyage\" data-image-description=\"&lt;p&gt;Capture d&amp;rsquo;\u00e9cran du blogue de d\u00e9monstration le blog du voyage de Bernard Eben&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Capture d&amp;rsquo;\u00e9cran de la page &lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2016\/02\/le-blog-du-voyage.png?fit=1024%2C581&amp;ssl=1\" class=\"alignnone size-full wp-image-12115\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2016\/02\/le-blog-du-voyage.png?resize=1365%2C774&#038;ssl=1\" alt=\"Le blog du voyage, blogue de d\u00e9monstration associ\u00e9 au livre de Bernard Eben, Cr\u00e9er son blog en moins d'une heure\" width=\"1365\" height=\"774\" \/><\/a><figcaption id=\"caption-attachment-12115\" class=\"wp-caption-text\">Capture d&rsquo;\u00e9cran de la page<\/figcaption><\/figure>\n<p style=\"text-align:justify\">Pour l&rsquo;installation du blog en WordPress manuel, l&rsquo;auteur accompagne le lecteur pas \u00e0 pas sur le syst\u00e8me de l&rsquo;h\u00e9bergeur OVH.<\/p>\n<h3 style=\"text-align:justify\">3. La mise en page d&rsquo;un article<\/h3>\n<p style=\"text-align:justify\">Dans cette partie, l&rsquo;auteur envisage la cr\u00e9ation et la mise en page d&rsquo;un article sur les trois plateformes de blog retenues :<\/p>\n<ul style=\"text-align:justify\">\n<li>comment entrer du texte<\/li>\n<li>comment inclure des images<\/li>\n<li>comment inclure des hyperliens<\/li>\n<li>comment int\u00e9grer une vid\u00e9o<\/li>\n<li>ecc<\/li>\n<\/ul>\n<h3 style=\"text-align:justify\">4. Personnalisation du blog<\/h3>\n<p style=\"text-align:justify\">Cela peut surprendre que cette partie vienne seulement apr\u00e8s l&rsquo;\u00e9criture du premier article. \u00a0En r\u00e9alit\u00e9, sans avoir un peu de contenu stock\u00e9 sur le blogue, il est difficile de juger vraiment de l&rsquo;apparence que celui-ci aura lorsqu&rsquo;on y applique un th\u00e8me.<\/p>\n<p style=\"text-align:justify\">Pour WordPress manuel, Bernad Eben passe aussi en revue quelques-uns des plug-in les plus populaires ainsi que les modes de sauvegarde des billets de blog.<\/p>\n<h3 style=\"text-align:justify\">5. Alimenter son blog<\/h3>\n<p style=\"text-align:justify\">Cette partie envisage la dimension \u00ab\u00a0publication\u00a0\u00bb du blog :<\/p>\n<ul style=\"text-align:justify\">\n<li style=\"text-align:justify\">combien d&rsquo;articles faut-il \u00e9crire avant d&rsquo;obtenir une certaine visibilit\u00e9 de son blog ?<\/li>\n<li style=\"text-align:justify\">quelle est la fr\u00e9quence id\u00e9ale de publication ?<\/li>\n<li style=\"text-align:justify\">quelle longueur pour mes billets de blogue ?<\/li>\n<li style=\"text-align:justify\">utilisation de la mise en forme (typographie, titres, etc.)<\/li>\n<li style=\"text-align:justify\">int\u00e9gration des m\u00e9dias dans les articles<\/li>\n<\/ul>\n<p style=\"text-align:justify\">Bernard Eben passe aussi en revue quelques \u00e9l\u00e9ments essentiels de la l\u00e9gislation et rappelle <a href=\"https:\/\/format30.com\/es\/2014\/08\/23\/blogueurs-droits-et-devoirs\/\" target=\"_blank\">qu&rsquo;on ne \u00a0peut pas faire n&rsquo;importe quoi dans son blog,<\/a> que ce dernier est soumis aux m\u00eames lois que n&rsquo;importe quel moyen d&rsquo;\u00e9dition :<\/p>\n<ul>\n<li style=\"text-align:justify\">question des droits d&rsquo;auteur<\/li>\n<li style=\"text-align:justify\">respect des personnes<\/li>\n<li style=\"text-align:justify\">responsabilit\u00e9 des commentaires mod\u00e9r\u00e9s<\/li>\n<li style=\"text-align:justify\">ecc<\/li>\n<\/ul>\n<p style=\"text-align:justify\">Il aborde aussi la question des \u00ab\u00a0canaux de publication\u00a0\u00bb :<\/p>\n<ul style=\"text-align:justify\">\n<li style=\"text-align:justify\">via votre ordinateur<\/li>\n<li style=\"text-align:justify\">par le biais d&rsquo;une application mobile<\/li>\n<li style=\"text-align:justify\">publication par e-mail<\/li>\n<\/ul>\n<h3 style=\"text-align:justify\">6. Le promouvoir<\/h3>\n<p style=\"text-align:justify\">Ici, l&rsquo;auteur d\u00e9taille les diff\u00e9rents moyens de promouvoir son blog :<\/p>\n<ul style=\"text-align:justify\">\n<li>le r\u00e9f\u00e9rencement naturel, les balises, les mots-cl\u00e9s<\/li>\n<li>l&rsquo;utilisation des r\u00e9seaux sociaux pour \u00ab\u00a0pousser\u00a0\u00bb un billet de blog<\/li>\n<li>les \u00e9changes de banni\u00e8res (banni\u00e8res crois\u00e9es)<\/li>\n<li>l&rsquo;utilisation des statistiques des plateformes de blog ou de Google Analytics<\/li>\n<\/ul>\n<h2 style=\"text-align:justify\"><span style=\"color:#000080\">Conclusion : un ouvrage indispensable pour le blogueur d\u00e9butant<\/span><\/h2>\n<p style=\"text-align:justify\">Le blogueur chevronn\u00e9 ne trouvera pas grand-chose \u00e0 se mettre sous la dent : ce livre ne lui est d&rsquo;ailleurs pas destin\u00e9.<\/p>\n<p style=\"text-align:justify\">Par contre, le blogueur d\u00e9butant ou la personne qui h\u00e9site encore \u00e0 se lancer dans la cr\u00e9ation d&rsquo;un blog trouvera dans ce livre plus que des conseils pr\u00e9cieux : un guide pas \u00e0 pas qui \u00a0lui \u00e9vitera bien des erreurs et lui permettra de gagner du temps.<\/p>\n<p style=\"text-align:justify\">Un ouvrage que je recommande donc chaudement \u00e0 tous ceux qui veulent tenter l&rsquo;exp\u00e9rience du blog personnel.<\/p>\n<p style=\"text-align:center\"><strong><span style=\"color:#000080\">Vous avez aim\u00e9 cet article ?\u00a0 Inscrivez-vous \u00e0<\/span> <a title=\"Inscription newsletter Marco Bertolini - Conseil et formation\" href=\"http:\/\/eepurl.com\/tOqA1\">ma newsletter<\/a> <span style=\"color:#000080\">et ne ratez plus aucun article ou \u00e9v\u00e9nement !<\/span><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Bernard Eben publie un nouveau livre sur la cr\u00e9ation d&rsquo;un blog \u00e0 destination des d\u00e9butants. \u00a0Un livre qui risque bien de devenir une r\u00e9f\u00e9rence dans ce domaine. 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