{"id":33777,"date":"2023-10-17T12:53:32","date_gmt":"2023-10-17T10:53:32","guid":{"rendered":"https:\/\/atomic-temporary-10999751.wpcomstaging.com\/fr_fr\/?p=33777"},"modified":"2023-10-18T19:31:00","modified_gmt":"2023-10-18T18:31:00","slug":"ne-soyez-pas-interessant-soyez-interesse","status":"publish","type":"post","link":"https:\/\/format30.com\/es\/2023\/10\/17\/ne-soyez-pas-interessant-soyez-interesse\/","title":{"rendered":"Ne soyez pas int\u00e9ressant. Soyez int\u00e9ress\u00e9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le titre de cet article peut vous para\u00eetre provocant. Il l&rsquo;est.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n&rsquo;est pas de moi. Et \u00e0 l&rsquo;origine, ce n&rsquo;est pas un titre. C&rsquo;est un conseil de Derek Yates, avec qui j&rsquo;ai eu le bonheur de suivre une (trop) courte formation en Digital Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son conseil est pr\u00e9cieux non seulement en marketing digital, mais il vaut aussi pour tous les domaines dans lesquels vous devez entrer en phase avec votre public :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communication<\/li>\n\n\n\n<li>Journalisme<\/li>\n\n\n\n<li>Formation<\/li>\n\n\n\n<li>Gestion de projet<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-soyez-interesse\">Soyez int\u00e9ress\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement \u00e0 ce que vous pourriez croire, ce n&rsquo;est pas un conseil moral. Derek Yates n&rsquo;est pas un pr\u00eatre, mais un marketeur\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce conseil est un <strong>conseil pragmatique<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qu&rsquo;il signifie, c&rsquo;est que quand vous vous lancez dans un travail de cette nature, <strong>vous ne devez pas vous contenter d&rsquo;\u00eatre un sp\u00e9cialiste de votre domaine<\/strong>. \u00catre le meilleur dans votre pr\u00e9 carr\u00e9 risque de vous faire passer \u00e0 c\u00f4t\u00e9 de l&rsquo;opportunit\u00e9 de votre vie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Derek nous a donn\u00e9 l&rsquo;exemple de <strong>Michael Bierut<\/strong>, l&rsquo;un des graphistes les plus c\u00e9l\u00e8bres au monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans son livre <a href=\"https:\/\/www.google.com\/search?gs_ssp=eJzj4tLP1TdITqowNDQ3YPQSNrdUSC0uTqwsVsjPU0hJLc5MzwMAnm4KMw&amp;q=79+essays+on+design&amp;oq=79+essa&amp;gs_lcrp=EgZjaHJvbWUqCQgBEC4YExiABDIGCAAQRRg5MgkIARAuGBMYgAQyDAgCEAAYDxgTGBYYHjIKCAMQABgTGBYYHjIKCAQQABgTGBYYHjIKCAUQABgTGBYYHjIKCAYQABgTGBYYHtIBCDQ4ODVqMGo3qAIAsAIA&amp;client=ms-android-xiaomi-rvo3&amp;sourceid=chrome-mobile&amp;ie=UTF-8&amp;chrome_dse_attribution=1\" target=\"_blank\" rel=\"noreferrer noopener\">79 short essays on Design<\/a>, Michael Bierut raconte que pour une de ses premi\u00e8res commandes importantes, il s&rsquo;est compl\u00e8tement vautr\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&rsquo;autres graphistes auraient tu\u00e9 pour avoir une telle commande : il s&rsquo;agissait d&rsquo;illustrer un livre sur l&rsquo;album Einstein on the Beach de Philip Glass pour l&rsquo;Acad\u00e9mie de Musique de Chicago.  Un ouvrage avec des textes de John Rockwell, critique musical du New York Times. Et une sc\u00e9nographie de Robert Wilson, sc\u00e9nographe ch\u00e9ri du public am\u00e9ricain, pour l&rsquo;\u00e9v\u00e9nement de lancement. Le gratin de la culture musicale new-yorkaise\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si Michael Bierut s&rsquo;est plant\u00e9, ce n&rsquo;est pas par manque de comp\u00e9tences techniques ou de talent artistique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourtant, un an plus tard, lorsqu&rsquo;il s&rsquo;est rendu \u00e0 l&rsquo;inauguration de ce livre et de l&rsquo;anniversaire de l&rsquo;album, il \u00e9tait tellement honteux qu&rsquo;il aurait voulu entrer sous-terre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-immergez-vous-dans-la-culture-de-votre-public\">Immergez-vous dans la culture de votre public<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quand il a confront\u00e9 ses cr\u00e9ations \u00e0 la culture des gens qui se trouvaient dans la salle de soir-l\u00e0, Michael Bierut a compris son erreur : il ne connaissait rien sur Philip Glass, sur Rockwell, le minimalisme \u00e9tait un courant dont il n&rsquo;avait jamais entendu parler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a commenc\u00e9 ses graphiques sur les photos. Mais, sans aller plus loin dans la signification de l&rsquo;album, la vision de Philip Glass, le ton et la profondeur des articles de critique de Rockwell, la po\u00e9sie spatiale des sc\u00e9nographies de Robert Wilson.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il le dit lui-m\u00eame : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\u00bb \u2014 Et assis, l\u00e0, au milieu du public, compl\u00e8tement transport\u00e9, \u00e7a m&rsquo;a paru une \u00e9vidence : j&rsquo;avais enti\u00e8rement salop\u00e9 ce catalogue. Vu en direct, le travail de Wilson \u00e9tait \u00e9pique, miraculeux, hypnotique, transcendant. Mes stupides mises en page n&rsquo;\u00e9taient rien de tel. Elles n&rsquo;\u00e9taient m\u00eame pas le p\u00e2le, faible \u00e9cho de tout \u00e7a.  Ce n&rsquo;\u00e9tait ni plus ni moins qu&rsquo;un tas de graphiques sans profondeur. Et le graphisme n&rsquo;est jamais suffisant.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu&rsquo;un g\u00e9ant du secteur comme Michael Bierut se remette en question de cette fa\u00e7on devrait nous faire r\u00e9fl\u00e9chir, <strong>chacun \u00e0 sa petite \u00e9chelle.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il poursuit : <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\u00bb \u2014 Ce qui est g\u00e9nial avec le graphisme, c&rsquo;est que c&rsquo;est toujours li\u00e9 \u00e0 quelque chose d&rsquo;autre. Au droit des affaires. Au football professionnel. \u00c0 l&rsquo;art. \u00c0 la politique. \u00c0 Robert Wilson. [\u2026] Pour moi, la conclusion est implacable : plus vous vous int\u00e9ressez \u00e0 des choses diff\u00e9rentes, meilleur, vous serez dans votre travail\u00a0\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je crois qu&rsquo;on peut transposer cela \u00e0 tout un ensemble d&rsquo;activit\u00e9s professionnelles. Les meilleurs formateurs sont ceux qui peuvent sortir du cadre strict de leur discipline. Les bons journalistes sont capables d&rsquo;\u00e9crire sur le foot ou sur la crise financi\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et donc, je suis \u00e0 100 % d&rsquo;accord avec l&rsquo;auteur qui propose de lire des choses tr\u00e8s \u00e9loign\u00e9es de vos pr\u00e9occupations professionnelles, de d\u00e9couvrir d&rsquo;autres cultures, de voyager dans des endroits hors des sentiers battus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et surtout :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\u00bb \u2014 Tout n&rsquo;est pas design. Mais le design touche \u00e0 tout. Donc, rendez-vous service : soyez pr\u00eat \u00e0 tout !\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Soyez pr\u00eat \u00e0 tout<\/strong> : dans nos m\u00e9tiers, l&rsquo;impr\u00e9vu est souvent la r\u00e8gle. Aujourd&rsquo;hui, je travaille pour un constructeur automobile, mais pour janvier, on me demande de cr\u00e9er une formation en cartes mentales pour des artistes canadiens.  J&rsquo;ai d\u00fb me baigner dans l&rsquo;univers automobile alors que je n&rsquo;ai plus de voiture depuis bient\u00f4t dix ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-n-essayez-pas-d-etre-interessant\">N&rsquo;essayez pas d&rsquo;\u00eatre int\u00e9ressant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a, c&rsquo;est le gros morceau \u00e0 avaler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment attirer les gens vers vous sans \u00eatre int\u00e9ressant ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>En vous int\u00e9ressant \u00e0 eux !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est en comprenant bien votre public, en \u00e9tant empathique, en vous glissant dans leurs chaussures (comme le dit si joliment l&rsquo;expression anglaise) que vous risquez le mieux d&rsquo;entrer en sympathie avec eux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous aurez le plus de chance qu&rsquo;ils fasse appel \u00e0 vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous risquez de vous embarquer dans une aventure \u00e0 long terme avec eux. Et non pas dans une action ponctuelle pour cause de bling-bling\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bon travail \ud83d\ude0e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez appr\u00e9ci\u00e9 cet article ? Inscrivez-vous <a href=\"https:\/\/pedagogiesactives.substack.com\/\">\u00e0 notre lettre d&rsquo;information<\/a> P\u00e9dagogies actives, c&rsquo;est gratuit !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le titre de cet article peut vous para\u00eetre provocant. Il l&rsquo;est. Il n&rsquo;est pas de moi. Et \u00e0 l&rsquo;origine, ce n&rsquo;est pas un titre. C&rsquo;est un conseil de Derek Yates, [&hellip;]<\/p>\n","protected":false},"author":7601135,"featured_media":33791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1160185],"tags":[1214,184808342,636404,175],"class_list":["post-33777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-2","tag-communication","tag-comprendre-son-public","tag-empathie","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ne soyez pas int\u00e9ressant. Soyez int\u00e9ress\u00e9 - Formation 3.0<\/title>\n<meta name=\"description\" content=\"Ne soyez pas int\u00e9ressant, soyez interess\u00e9 : c&#039;est le conseil que nous donne un ma\u00eetre en marketing pour \u00eatre en phase avec votre public.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/format30.com\/es\/2023\/10\/17\/ne-soyez-pas-interessant-soyez-interesse\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne soyez pas int\u00e9ressant. 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