{"id":5774,"date":"2012-12-14T11:57:17","date_gmt":"2012-12-14T10:57:17","guid":{"rendered":"http:\/\/format30.com\/2012\/12\/14\/les-6-pires-erreurs-de-comm-en-2012\/"},"modified":"2012-12-14T20:33:07","modified_gmt":"2012-12-14T19:33:07","slug":"les-6-pires-erreurs-de-comm-en-2012","status":"publish","type":"post","link":"https:\/\/format30.com\/es\/2012\/12\/14\/les-6-pires-erreurs-de-comm-en-2012\/","title":{"rendered":"Les 6 pires erreurs de comm&rsquo; en 2012"},"content":{"rendered":"<p>See on <a style=\"font-weight:bold;font-size:18px\" href=\"http:\/\/www.scoop.it\/t\/going-social\/p\/3711336642\/les-6-pires-erreurs-de-comm-en-2012\">Scoop.it<\/a> &#8211; <a href=\"http:\/\/www.scoop.it\/t\/going-social\">Going social<\/a><br \/>\n<a href=\"http:\/\/www.scoop.it\/t\/going-social\/p\/3711336642\/les-6-pires-erreurs-de-comm-en-2012\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/img.scoop.it\/KgDbM7-cntUV4HefatSanTl72eJkfbmt4t8yenImKBXEejxNn4ZJNZ2ss5Ku7Cxt\" \/><\/a><\/p>\n<blockquote><p>Cette semaine, Lidl a commis une petite bourde avec son action Twitter Luxe pour tous. Bien que quelques sp\u00e9cialistes de la communication aient affirm\u00e9 que la d\u00e9b\u00e2cle du supermarch\u00e9 lui avait apport\u00e9 une publicit\u00e9 positive.<\/p><\/blockquote>\n<div style=\"background-color:#e3e3e3;background-image:url('http:\/\/www.scoop.it\/resources\/img\/v3\/white_quote.png');background-position:10px 10px;background-repeat:no-repeat;margin-top:10px;line-height:17px;padding:10px 10px 10px 42px\">\n<div><b>Marco Bertolini<\/b>&lsquo;s insight:<\/div>\n<div>\n<p>Des exemples qui montrent que le maniement des m\u00e9dias sociaux par les marques n&rsquo;est pas si \u00e9vident&#8230;<\/p>\n<\/div>\n<\/div>\n<p>See on <a href=\"http:\/\/www.references.be\/carriere\/les-6-pires-erreurs-de-comm-en-2012\">www.references.be<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>See on Scoop.it &#8211; Going social Cette semaine, Lidl a commis une petite bourde avec son action Twitter Luxe pour tous. Bien que quelques sp\u00e9cialistes de la communication aient affirm\u00e9 [&hellip;]<\/p>\n","protected":false},"author":7601135,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16707425,36330482,1166],"tags":[1214,1916981,136213,74020,2422359,18332,599182],"class_list":["post-5774","post","type-post","status-publish","format-standard","hentry","category-entreprise-2","category-medias-sociaux-2","category-societe","tag-communication","tag-erreurs","tag-lidl","tag-marques","tag-medias-sociaux","tag-mcdonalds","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 6 pires erreurs de comm&#039; en 2012 - Formation 3.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/format30.com\/es\/2012\/12\/14\/les-6-pires-erreurs-de-comm-en-2012\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 6 pires erreurs de comm&#039; en 2012 - Formation 3.0\" \/>\n<meta property=\"og:description\" content=\"See on Scoop.it &#8211; Going social Cette semaine, Lidl a commis une petite bourde avec son action Twitter Luxe pour tous. 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