{"id":4753,"date":"2012-09-17T12:11:45","date_gmt":"2012-09-17T11:11:45","guid":{"rendered":"http:\/\/format30.com\/?p=4753"},"modified":"2016-03-14T04:23:47","modified_gmt":"2016-03-14T03:23:47","slug":"mindmapping-pour-lentreprise-lanalyse-swot-ou-afom","status":"publish","type":"post","link":"https:\/\/format30.com\/fr_fr\/2012\/09\/17\/mindmapping-pour-lentreprise-lanalyse-swot-ou-afom\/","title":{"rendered":"Mindmapping pour l’entreprise : l’analyse SWOT ou AFOM"},"content":{"rendered":"

Que peut apporter le mindmapping \u00e0 l’entreprise ?\u00a0 Quels outils peut-on \u00e9laborer et utiliser avec un logiciel comme XMind ?<\/strong><\/span><\/p>\n

Voici un exemple simple et utilisable directement : l’analyse SWOT ou AFOM, r\u00e9alis\u00e9e sous XMind.<\/strong><\/span><\/p>\n

Les diff\u00e9rents \u00e9l\u00e9ments y ont \u00e9t\u00e9 mis en place sous forme de mindmap et transform\u00e9s en matrice en trois clics.<\/strong><\/span><\/p>\n

\"Ma\u00eetrisez<\/a><\/p>\n

Peut-on utiliser le mindmapping en entreprise ?\u00a0 Est-ce utile ?\u00a0 Est-ce un gadget de plus ?<\/p>\n

Ce sont quelques-une des questions auxquelles je r\u00e9ponds dans ma formation \u00ab\u00a0Visual Mapping pour Starters et Entrepreneurs<\/a>\u00ab\u00a0.<\/p>\n

Mais en attendant, je voulais vous donner un avant-go\u00fbt de ce que nous allons explorer ensemble lors de cette conf\u00e9rence.\u00a0 Et partager avec vous quelques outils simples, mais efficaces pour l’entreprise.<\/p>\n

L’analyse SWOT ou AFOM<\/span>
\n<\/strong><\/span><\/h2>\n

L’analyse SWOT (Strengths-Weaknesses-Opportunities-Threats) ou AFOM (Atouts-Faiblesses-Opportunit\u00e9s-Menaces) est un classique de la gestion de projet, y compris lors de la cr\u00e9ation d’une entreprise. Elle est aussi tr\u00e8s utilis\u00e9e dans le secteur de la gestion des territoires.<\/p>\n

Elle permet en effet d’obtenir un clich\u00e9 fid\u00e8le des points forts et faibles d’un projet ou d’une situation \u00e0 un moment donn\u00e9.\u00a0\u00a0 Elle tient compte de facteurs internes – organisationnels – et externes – environnementaux.\u00a0\u00a0 Sa force est d’explorer les c\u00f4t\u00e9s positifs et n\u00e9gatifs de chacun de ces axes et d’en offrir une vision claire, accessible d’un seul coup d’oeil.<\/p>\n

Principes qui la rapprochent singuli\u00e8rement de ceux du mindmapping, vous ne trouvez pas ?<\/p>\n

J’ai trouv\u00e9 cette magnifique repr\u00e9sentation graphique de la m\u00e9thode SWOT-AFOM sur la page SWOT de Wikipedia<\/a> (Cliquez sur l’illustration pour l’agrandir<\/em>)<\/p>\n

\"Matrice<\/a>
Matrice SWOT ou AFOM<\/figcaption><\/figure>\n

\u00a0Une mindmap SWOT<\/strong><\/span><\/h2>\n

J’ai repris une mindmap que j’avais pr\u00e9sent\u00e9e lors d’une autre conf\u00e9rence sur la cr\u00e9ation d’entreprise il y a deux ans.\u00a0\u00a0 J’avais r\u00e9alis\u00e9 cette carte heuristique avec XMind.\u00a0 J’y ai ajout\u00e9 deux \u00e9tiquettes \u00ab\u00a0Positif<\/em>\u00a0\u00bb et \u00ab\u00a0N\u00e9gatif<\/em>\u00a0\u00bb qui ne se trouvaient pas dans l’original.\u00a0 Je vous expliquerai dans quelques instants pourquoi je les ai ajout\u00e9es ici.\u00a0 Si cette carte vous int\u00e9resse, vous pouvez la t\u00e9l\u00e9charger gratuitement depuis Biggerplate<\/a>.<\/p>\n

Voici le r\u00e9sultat (cliquez sur l’illustration pour l’agrandir<\/em>).<\/p>\n

\"Carte<\/a>
Analyse SWOT – AFOM sous forme de carte cognitive<\/figcaption><\/figure>\n

Vous pouvez utiliser cette carte pour un brainstorming avec vos collaborateurs ou pour r\u00e9fl\u00e9chir seul \u00e0 votre projet.\u00a0 Vous pouvez coupler le travail sur cette carte \u00e0 une s\u00e9ance de brainstorm avec le module brainstorming d’XMind en minutant le temps de la session en structurant le r\u00e9sultat de vos trouvailles autour des axes que repr\u00e9sentent les branches.<\/p>\n

Mais, si vous travaillez avec des personnes qui ne sont pas habitu\u00e9es aux cartes heuristiques, vous utiliserez sans doute une \u00ab\u00a0matrice\u00a0\u00bb plus classique.<\/p>\n

La transformation en tableau<\/span><\/h2>\n

Heureusement, XMind vous permet de transformer votre mindmap en une matrice en quelques clics.\u00a0\u00a0\u00a0 Pour cela, il vous suffit de s\u00e9lectionner votre sujet central \u00ab\u00a0SWOT<\/strong><\/em>\u00a0\u00bb et de cliquer sur le\u00a0 menu \u00ab\u00a0Propri\u00e9t\u00e9s<\/em>\u00ab\u00a0.\u00a0 Lorsque la fen\u00eatre du menu contextuel s’ouvre, vous choisissez l’option \u00ab\u00a0Matrix<\/em>\u00a0\u00bb ou \u00ab\u00a0Matrice<\/em>\u00a0\u00bb tout en bas du menu \u00ab\u00a0Structure<\/em>\u00ab\u00a0.\u00a0 (Cliquez sur l’illustration pour l’agrandir<\/em>).<\/p>\n

\"XMind<\/a>
De la carte au tableau<\/figcaption><\/figure>\n

Lorsque j’ai cliqu\u00e9 sur l’option \u00ab\u00a0matrice<\/em>\u00a0\u00bb du menu \u00ab\u00a0Structure<\/em>\u00ab\u00a0, ma mindmap se change instantan\u00e9ment en matrice SWOT – AFOM.\u00a0\u00a0 Et vous pouvez travailler sous ce format ou pr\u00e9senter les r\u00e9sultats de votre analyse sous une forme plus famili\u00e8res \u00e0 vos collaborateurs, vos clients, vos fournisseurs, votre banquier, les business angels qui pourraient intervenir dans le financement de votre projet, etc.\u00a0 (Cliquez sur l’illustration pour l’agrandir<\/em>)<\/p>\n

\"Tableau<\/a>
Mon analyse SWOT – AFOM sous forme de matrice<\/figcaption><\/figure>\n

Mes deux \u00e9tiquettes \u00ab\u00a0Positif<\/em>\u00a0\u00bb et \u00ab\u00a0N\u00e9gatif<\/em>\u00a0\u00bb sont devenu les titres des deux colonnes de droite de ma matrice.\u00a0 Si je n’avais pas filtr\u00e9 ma carte de cette fa\u00e7on, elle m’aurait trac\u00e9 deux colonnes : celle de gauche pour les facteurs internes et externes, et puis une autre qui aurait contenu toutes mes branches align\u00e9es verticalement.\u00a0\u00a0 En liant mes branches par des \u00e9tiquettes \u00ab\u00a0Positif<\/em>\u00a0\u00bb et \u00ab\u00a0N\u00e9gatif<\/em>\u00ab\u00a0, j’ai forc\u00e9 XMind \u00e0 les consid\u00e9rer comme des colonnes lors de la transformation de ma carte en matrice.<\/p>\n

Vous pouvez t\u00e9l\u00e9charger la version gratuite du logiciel XMind<\/a> ici.<\/p>\n

\"Formation<\/a><\/p>\n

Vous avez aim\u00e9 cet article ?\u00a0 Inscrivez-vous \u00e0 ma newsletter<\/span><\/a><\/span> et ne ratez plus aucun article ou \u00e9v\u00e9n\u00e9ment !<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Que peut apporter le mindmapping \u00e0 l’entreprise ?\u00a0 Quels outils peut-on \u00e9laborer et utiliser avec un logiciel comme XMind ? Voici un exemple simple et utilisable directement : l’analyse SWOT […]<\/p>\n","protected":false},"author":7601135,"featured_media":4762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[320934,16707425,9857,31876812,11886,106997750],"tags":[249105,9472,100332259,63285918,2581898,278514,1119466,2623935,160125639,21307,1071663,7910287,4773504,831574,55164,781913,1479827,242422,186074,114245,775357425,111131445,807551,603030,775357423,3140209,23404994,3209179],"class_list":["post-4753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-dentreprise","category-entreprise-2","category-logiciels","category-mind-mapping-outils","category-outils","category-xmind-logiciels","tag-afom","tag-analyse","tag-analyse-afom","tag-analyse-swot","tag-atouts","tag-axes","tag-carte-heuristique","tag-carte-mentale","tag-cartes-cognitives","tag-entreprise","tag-externes","tag-facteurs","tag-faiblesses","tag-forces","tag-internes","tag-matrice","tag-menaces","tag-mind-map","tag-mind-mapping","tag-mindmap","tag-mindmapping","tag-mindmapping-pour-lentreprise","tag-negatifs","tag-opportunites","tag-outils","tag-points-forts","tag-positifs","tag-xmind"],"yoast_head":"\nMindmapping pour l'entreprise : l'analyse SWOT ou AFOM - Formation 3.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/format30.com\/fr_fr\/2012\/09\/17\/mindmapping-pour-lentreprise-lanalyse-swot-ou-afom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mindmapping pour l'entreprise : l'analyse SWOT ou AFOM - Formation 3.0\" \/>\n<meta property=\"og:description\" content=\"Que peut apporter le mindmapping \u00e0 l’entreprise ?\u00a0 Quels outils peut-on \u00e9laborer et utiliser avec un logiciel comme XMind ? 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