{"id":35066,"date":"2023-12-26T09:00:00","date_gmt":"2023-12-26T08:00:00","guid":{"rendered":"https:\/\/atomic-temporary-10999751.wpcomstaging.com\/?p=35066"},"modified":"2023-12-24T09:16:30","modified_gmt":"2023-12-24T08:16:30","slug":"ia-et-creation-web-un-label-100-redaction-humaine","status":"publish","type":"post","link":"https:\/\/format30.com\/it\/2023\/12\/26\/ia-et-creation-web-un-label-100-redaction-humaine\/","title":{"rendered":"IA et cr\u00e9ation web : un label 100 % r\u00e9daction humaine"},"content":{"rendered":"

IA et cr\u00e9ation Web : pourquoi ne pas faire preuve de plus de transparence ? Et signaler que vous utilisez l’intelligence artificielle dans vos cr\u00e9ations en ligne ? Pour ma part, j’ai cr\u00e9\u00e9 un label, semi-s\u00e9rieux, semi-ironique, pour me d\u00e9marquer de mes coll\u00e8gues peu transparents.<\/strong><\/p>\n\n\n\n

J’en avais fait la proposition lors d’un live sur LinkedIn de Loic Simon<\/a> e Thierry Coulmain<\/a> sur l’utilisation de l’Intelligence artificielle ou IA. La proposition n’avait pas suscit\u00e9 un enthousiasme d\u00e9lirant, c’est le moins qu’on puisse dire.<\/p>\n\n\n\n

Pourtant, l’intrusion de l’Intelligence artificielle dans nos professions aura \u2014 a d\u00e9j\u00e0 \u2014 un impact non n\u00e9gligeable. De nombreux r\u00e9dacteurs Web, marketeurs ou consultants SEO l’utilisent pour gagner du temps, pour affiner leur recherche de mots-cl\u00e9s, voire pour r\u00e9diger partie ou l’int\u00e9gralit\u00e9 de leurs productions \u00e9crites.<\/p>\n\n\n\n

Cela veut dire que les artisans du texte, de l’image, de la cr\u00e9ation web en g\u00e9n\u00e9ral p\u00e2tiront d’une concurrence tout sauf loyale.<\/p>\n\n\n\n

Bien s\u00fbr, il y a l’argument du \u00ab\u00a0je reconnais tout de suite un texte ou une image cr\u00e9\u00e9e par l’IA<\/em>\u00a0\u00bb ! C’est sans doute vrai pour certains d’entre nous, les plus aguerris, les plus geeks, qui ont d\u00e9j\u00e0 assimil\u00e9 les faiblesses et les routines pr\u00e9sentes dans les productions 100 % IA.<\/p>\n\n\n\n

Mais pour les autres, dont je suis, comment nous distinguer \u00e0 part par la qualit\u00e9, la personnalit\u00e9 et l’originalit\u00e9 de nos cr\u00e9ations ? Qui ne seront peut-\u00eatre pas visibles au premier coup d’\u0153il par le premier prospect venu ?<\/p>\n\n\n\n

Un label maison \u00e0 moiti\u00e9 s\u00e9rieux pour se d\u00e9marquer d’IA et cr\u00e9ation web<\/h2>\n\n\n\n

J’ai donc cr\u00e9\u00e9 mon propre label pour me diff\u00e9rencier des personnes qui m\u00e9langent IA et cr\u00e9ation web :<\/p>\n\n\n\n

\"\"
Un label sans IA et cr\u00e9ation web<\/figcaption><\/figure>\n\n\n\n

C’est un label mi-s\u00e9rieux, mi-humoristique.<\/p>\n\n\n\n

Je ne milite pas contre l’intelligence artificielle. Je suis partenaire d’un projet en grande partie bas\u00e9e sur cette technologie et dont je vous reparlerai tr\u00e8s bient\u00f4t dans notre lettre d’info. Et sur lequel j’organiserai un \u00e9v\u00e9nement en direct sur LinkedIn (stay connected, people).<\/p>\n\n\n\n

Mais, je plaide pour plus de transparence.<\/strong> Si vous utilisez l’intelligence artificielle pour tout ou partie de votre d\u00e9marche, pourquoi ne pas le signaler ? Est-ce si honteux d’\u00eatre assist\u00e9 par un algorithme ? Plus honteux que de faire appel \u00e0 un r\u00e9dacteur humain ou \u00e0 un consultant en SEO (humain, lui aussi, je le pr\u00e9cise, pour couper court \u00e0 toute interpr\u00e9tation maladroite ou abusive).<\/p>\n\n\n\n

Exactement comme on le fait pour la composition des ingr\u00e9dients dans l’industrie agroalimentaire. Ou comme le Nutri-Score qui vous informe des qualit\u00e9s nutritionnelles du produit.<\/p>\n\n\n\n

Sinon, de mauvais esprits pourraient m\u00eame imaginer que vous tentez de tromper le chaland, en lui faisant passer de la copie industrielle pour de la r\u00e9daction humaine\u2026<\/p>\n\n\n\n

Et vous ? Qu’en pensez-vous ? Faites-moi part de vos r\u00e9actions sur IA et r\u00e9daction Web en commentaires \ud83d\ude09<\/p>\n\n\n\n

Vi \u00e8 piaciuto questo articolo?Abbonatevi alla nostra newsletter<\/a> pour ne manquer aucune de nos publications ! <\/strong><\/p>","protected":false},"excerpt":{"rendered":"

IA et cr\u00e9ation Web : pourquoi ne pas faire preuve de plus de transparence ? Et signaler que vous utilisez l’intelligence artificielle dans vos cr\u00e9ations en ligne ? 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