{"id":10729,"date":"2015-05-18T07:07:00","date_gmt":"2015-05-18T06:07:00","guid":{"rendered":"http:\/\/format30.com\/?p=10729"},"modified":"2021-05-30T11:57:52","modified_gmt":"2021-05-30T10:57:52","slug":"formation-elaborez-votre-strategie-de-marketing-social","status":"publish","type":"post","link":"https:\/\/format30.com\/pt\/2015\/05\/18\/formation-elaborez-votre-strategie-de-marketing-social\/","title":{"rendered":"Formation : \u00e9laborez votre strat\u00e9gie de marketing social"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><span style=\"color: #000080\">\u00catre sur les r\u00e9seaux sociaux. Oui, mais pour quoi faire ? \u00catre comme tout le monde ? Ou \u00e9laborer une v\u00e9ritable strat\u00e9gie de marketing social ? Cette formation vous donne les cl\u00e9s pour d\u00e9velopper votre business via une forte identit\u00e9 num\u00e9rique.<\/span><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses entreprises sont pr\u00e9sentes sur les r\u00e9seaux sociaux \u00ab <em>parce qu\u2019il faut y \u00eatre<\/em> \u00bb. Tout comme \u00ab<em> il faut avoir un site web<\/em> \u00bb. Sans se poser la question essentielle : \u00ab <em>les r\u00e9seaux sociaux, pour quoi faire<\/em> \u00bb ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, aujourd&rsquo;hui, les <strong><em>r\u00e9seaux sociaux sont un maillon essentiel, incontournable de toute pr\u00e9sence sur Internet<\/em><\/strong>.&nbsp; Ils font partie du processus de vente :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"text-align: justify\">en attirant l&rsquo;attention sur votre expertise,<\/li><li style=\"text-align: justify\">en drainant du trafic vers votre site web,<\/li><li style=\"text-align: justify\">en \u00e9tablissant une relation positive \u00e0 long terme avec vos clients et prospects<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/social-media-marketing.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"4096\" height=\"3072\" data-attachment-id=\"10738\" data-permalink=\"https:\/\/format30.com\/pt\/2015\/05\/18\/formation-elaborez-votre-strategie-de-marketing-social\/social-media-marketing\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/social-media-marketing.jpg?fit=4096%2C3072&amp;ssl=1\" data-orig-size=\"4096,3072\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.3&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D3100&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1346530491&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;40&quot;,&quot;iso&quot;:&quot;1800&quot;,&quot;shutter_speed&quot;:&quot;0.016666666666667&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Social media marketing\" data-image-description=\"&lt;p&gt;Une collection de r\u00e9seaux sociaux populaires&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Quels r\u00e9seaux sociaux pour mon entreprise&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/social-media-marketing.jpg?fit=1024%2C768&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/social-media-marketing.jpg?resize=4096%2C3072&#038;ssl=1\" alt=\"Quels r\u00e9seaux sociaux choisir pour le marketing social de mon entreprise\" class=\"wp-image-10738\" \/><\/a><figcaption>Quels r\u00e9seaux sociaux pour mon entreprise ?<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000080\">Une formation pour d\u00e9finir votre strat\u00e9gie de marketing sur les r\u00e9seaux sociaux<br \/><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n&rsquo;\u00eates pas familiers des r\u00e9seaux sociaux, vous vous posez sans doute encore beaucoup de questions :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>comment int\u00e9grer ce marketing des r\u00e9seaux sociaux dans le marketing global de mon entreprise ?<\/li><li>par o\u00f9 commencer ?<\/li><li>sur combien de m\u00e9dias sociaux mon entreprise doit-elle \u00eatre pr\u00e9sente ?<\/li><li>que faire sur ces diff\u00e9rents m\u00e9dias et canaux de communication ?<\/li><li>comment mesurer l&rsquo;impact de mes campagnes de marketing sur les r\u00e9seaux sociaux ?<\/li><li>combien cela va-t-il me co\u00fbter ?<\/li><li>combien de temps dois-je y consacrer par jour ?<\/li><li>faut-il automatiser certaines proc\u00e9dures ?<\/li><li>dois-je sous-traiter tout ou partie de ce travail ?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette formation r\u00e9pondra \u00e0 toutes ces questions et \u00e0 bien d&rsquo;autres encore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000080\">Une formation en marketing social qui r\u00e9pond \u00e0 vos questions<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-size: small\">Notre formation r\u00e9pondra \u00e0 toutes ces questions, de fa\u00e7on pratique. &nbsp;A la fin de la journ\u00e9e, vous repartirez avec votre propre plan de marketing social :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-size: small\">&nbsp;<\/span><span style=\"font-size: small\">une analyse des objectifs de votre entreprise ou de votre campagne de marketing<\/span><\/li><li><span style=\"font-size: small\">une identification des canaux correspondants aux segments de votre public-cible<\/span><\/li><li><span style=\"font-size: small\">une description du type d&rsquo;action \u00e0 mener sur chaque r\u00e9seau social&nbsp;<\/span><\/li><li><span style=\"font-size: small\">des indicateurs-cl\u00e9s pour mesurer l&rsquo;impact de vos diff\u00e9rents canaux de communication<\/span><\/li><li><span style=\"font-size: small\">un plan de publication directement applicable<\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000080\">Programme de la formation<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;1) Le matin : quels r\u00e9seaux sociaux pour mon entreprise ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Pr\u00e9sentation du programme de la journ\u00e9e &#8211; (pr\u00e9sentation interactive Prezi)<\/li><li>Brise-glace : le d\u00e9tective sur les r\u00e9seaux sociaux (jeu de Thiagi<\/li><li>Typologie des r\u00e9seaux sociaux : quels m\u00e9dias\/r\u00e9seaux pour qui ?&nbsp; pour quoi faire ? &#8211; (pr\u00e9sentation interactive Prezi)<\/li><li>Le Cercle d&rsquo;Or : mon entreprise, ses valeurs, ses m\u00e9thodes, ses produits et services &#8211; exercices par les participants avec le support visuel fourni par le formateur<\/li><li>La m\u00e9thode Epure : Ecouter, Publier, R\u00e9agir (pr\u00e9sentation interactive Prezi)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/mc3a9thode-epure.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"450\" data-attachment-id=\"10739\" data-permalink=\"https:\/\/format30.com\/pt\/2015\/05\/18\/formation-elaborez-votre-strategie-de-marketing-social\/methode-epure\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/mc3a9thode-epure.png?fit=435%2C450&amp;ssl=1\" data-orig-size=\"435,450\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"M\u00e9thode EPuRe\" data-image-description=\"&lt;p&gt;Diagramme de la m\u00e9thode EPuRe : Ecouter, Publier, R\u00e9agir&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;La m\u00e9thode EPuRE&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/mc3a9thode-epure.png?fit=435%2C450&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/mc3a9thode-epure.png?resize=435%2C450&#038;ssl=1\" alt=\"EPuRe : Ecouter, Publier, R\u00e9agir : les trois \u00e9tapes de la gestion de communaut\u00e9 sur les r\u00e9seaux sociaux\" class=\"wp-image-10739\" \/><\/a><figcaption>La m\u00e9thode EPuRE<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2) L&rsquo;apr\u00e8s-midi : Mise en place de votre plan de social marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Quelle strat\u00e9gie pour quel objectif ? Cible, objectif, contenu, canal &#8211; exercice sous forme de tableau par les participants sous la supervision du formateur &#8211; travail individuel &#8211; mise en commun en pl\u00e9ni\u00e8re<\/li><li>Animer une campagne : quelques exemples et quelques outils &#8211; pr\u00e9sentation Prezi<\/li><li>Planifier votre campagne : le calendrier \u00e9ditorial<\/li><li>Comment mesurer le ROI de ma campagne : d\u00e9finir un indicateur &#8211; exercice par les participants pour compl\u00e9ter le tableau de gestion de campagne<\/li><li>Outils d&rsquo;analyse statistiques : mesurer et adapter<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/facebook-424521_640.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" data-attachment-id=\"10742\" data-permalink=\"https:\/\/format30.com\/pt\/2015\/05\/18\/formation-elaborez-votre-strategie-de-marketing-social\/facebook-424521_640\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/facebook-424521_640.jpg?fit=640%2C360&amp;ssl=1\" data-orig-size=\"640,360\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"facebook-424521_640\" data-image-description=\"&lt;p&gt;Nuage de mots relatifs au marketing via les r\u00e9seaux sociaux&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Elaborer un plan de marketing social&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/facebook-424521_640.jpg?fit=640%2C360&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2015\/05\/facebook-424521_640.jpg?resize=640%2C360&#038;ssl=1\" alt=\"Le calendrier \u00e9ditorial : plannifier ses campagnes de marketing sur les r\u00e9seaux sociaux\" class=\"wp-image-10742\" \/><\/a><figcaption>Elaborer un plan de marketing social<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000080\">Informations pratiques et inscription<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Cette formation est organis\u00e9e par <strong>AD Coaching<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> Date : le mercredi 17 juin 2015.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Horaire<\/strong> : de 9 \u00e0 17 heures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adresse<\/strong> : H\u00f4tel Ibis, Chauss\u00e9e Romaine, 572, \u00e0 1853, Bruxelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prix<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Particuliers : 395 \u20ac tout compris<\/li><li>Ind\u00e9pendants et entreprises : 595 \u20ac HTVA<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transports &#8211; parking<\/strong> :<br \/>Autoroute : sortie 7 Expo &#8211; Chauss\u00e9e Romaine<br \/>M\u00e9tro 1A ROI BAUDOUIN<br \/>Bus L-BN 221-BS MADELON ou&nbsp; EXPO ; 52 ESPLANADE<br \/>Tramway 23-81-84-89 HEYSEL<br \/>Train gare de BRUXELLES NORD<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Repas<\/strong> : lunch et collations inclus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000080\"><strong>Ne tardez pas : les places sont limit\u00e9es !<\/strong><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"188\" height=\"58\" data-attachment-id=\"4009\" data-permalink=\"https:\/\/format30.com\/pt\/2012\/04\/30\/un-nouvel-atelier-mindmapping-a-bruxelles\/je-minscris-4\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2012\/04\/je-minscris.png?fit=188%2C58&amp;ssl=1\" data-orig-size=\"188,58\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Je m&amp;rsquo;inscris\" data-image-description=\"&lt;p&gt;inscription \u00e0 la formation th\u00e8se et m\u00e9moire avec scrivener \u00e0 Bruxelles&lt;\/p&gt;\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2012\/04\/je-minscris.png?fit=188%2C58&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2012\/04\/je-minscris.png?resize=188%2C58&#038;ssl=1\" alt=\"Je m'inscris \u00e0 la formation Elaborez votre strat\u00e9gie de marketing social \u00e0 Bruxelles le 17 juin 2015\" class=\"wp-image-4009\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"color: #000080\"><strong><span style=\"color: #000080\">Vous avez aim\u00e9 cet article ?\u00a0 Inscrivez-vous \u00e0<\/span> <a href=\"https:\/\/www.getrevue.co\/profile\/formation3_0\">notre lettre d&rsquo;information<\/a> e<span style=\"color: #000080\">\u00a0ne ratez plus aucun article ou \u00e9v\u00e9nement !<\/span><\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Comment assurer une pr\u00e9sence forte et efficace sur les r\u00e9seaux sociaux ?  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