{"id":1083,"date":"2010-04-13T19:52:34","date_gmt":"2010-04-13T18:52:34","guid":{"rendered":"http:\/\/format30.com\/?p=1083"},"modified":"2010-04-13T19:52:34","modified_gmt":"2010-04-13T18:52:34","slug":"quand-innovation-et-creativite-riment-avec-ecologie","status":"publish","type":"post","link":"https:\/\/format30.com\/pt\/2010\/04\/13\/quand-innovation-et-creativite-riment-avec-ecologie\/","title":{"rendered":"Quand innovation et cr\u00e9ativit\u00e9 riment avec \u00e9cologie"},"content":{"rendered":"<p style=\"text-align:justify\">Si certains gouvernements ne voient, pour r\u00e9duire la crise \u00e9nerg\u00e9tique, d&rsquo;autres solutions <a href=\"http:\/\/www.presseurop.eu\/fr\/content\/article\/229951-le-grand-bluff-atomique\" target=\"_blank\">qu&rsquo;un retour massif du nucl\u00e9aire<\/a>, heureusement d&rsquo;autres choisissent des pistes plus cr\u00e9atives et plus (r\u00e9ellement) respectueuse de notre environnement.<\/p>\n<p style=\"text-align:justify\">Cela peut vous para\u00eetre bizarre, mais de plus en plus de ces exemples nous viendront du monde des affaires et de l&rsquo;industrie.\u00a0\u00a0 Parce qu&rsquo;ils ont compris &#8211; bien avant d&rsquo;autres &#8211; que c&rsquo;est ce que le client attend : des produits de qualit\u00e9 fabriqu\u00e9s dans le respect croissant de normes \u00e9thiques et \u00e9cologiques.\u00a0 Nous ne voulons pas perdre notre confort, mais nous voulons d\u00e9sormais que celui-ci soit propre dans tous les sens du terme&#8230;<\/p>\n<p style=\"text-align:justify\">C&rsquo;est ce qu&rsquo;on bien int\u00e9gr\u00e9 la marque <em><strong>Puma <\/strong><\/em>et le designer de renomm\u00e9e internationale <em><strong>Yves B\u00e9har<\/strong><\/em>.\u00a0 Le cabinet de ce dernier, <em><strong>Fuseproject<\/strong><\/em>, a travaill\u00e9 pendant 21 mois \u00e0 la conception et \u00e0 la r\u00e9alisation d&rsquo;un produit destin\u00e9 \u00e0 remplacer d\u00e9finitivement la bo\u00eete \u00e0 chaussures&#8230; Cette derni\u00e8re, d&rsquo;apparence anodine, pose pourtant d&rsquo;\u00e9normes probl\u00e8mes de d\u00e9chets.<\/p>\n<p style=\"text-align:justify\">Finalement, ce n&rsquo;est pas un nouveau syst\u00e8me de bo\u00eete, mais un \u00ab\u00a0<em><strong>petit sac intelligent<\/strong><\/em>\u00ab\u00a0, <span style=\"color:#ff0000\"><em><strong>the clever little bag<\/strong><\/em><\/span> qui remplacera la l\u00e9gendaire \u00ab\u00a0shoebox\u00a0\u00bb.\u00a0 Celui-ci sera moins vorace en mati\u00e8res premi\u00e8res, ne n\u00e9cessitera plus d&rsquo;assemblage et sera plus facile \u00e0 stocker puis \u00e0 recycler que l&rsquo;anc\u00eatre si famili\u00e8re.\u00a0 Il devrait r\u00e9duire la consommation d&rsquo;eau, d&rsquo;\u00e9nergie et de transport de 60% soit une \u00e9conomie de 8.500 tonnes de papier, 20 millions de m\u00e9gajoules d&rsquo;\u00e9lectricit\u00e9, un million de litres de gasoil et un million de litres d&rsquo;eau&#8230;<\/p>\n<p style=\"text-align:justify\">Nos petits-enfants seront peut-\u00eatre tr\u00e8s \u00e9tonn\u00e9s de savoir que papy et mamy achetaient des chaussures dans des bo\u00eetes&#8230; (Cliquez sur la photo pour acc\u00e9der \u00e0 la vid\u00e9o).<\/p>\n<p style=\"text-align:justify\">\n<p style=\"text-align:justify\"><a href=\"http:\/\/www.fuseproject.com\/#blogEntry84\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1087\" data-permalink=\"https:\/\/format30.com\/pt\/2010\/04\/13\/quand-innovation-et-creativite-riment-avec-ecologie\/clever-little-bag\/\" data-orig-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2010\/04\/clever-little-bag.png?fit=675%2C393&amp;ssl=1\" data-orig-size=\"675,393\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Clever Little Bag\" data-image-description=\"&lt;p&gt;the clever little bag, the bag invented by Yves Behar for Puma to replace shoeboxes &amp;#8211; le petit sac intelligent &amp;#8211; innovation, \u00e9cologie et cr\u00e9ativit\u00e9 unies pour remplacer la traditionnelle bo\u00eete \u00e0 chaussures si gourmande en \u00e9nergie&lt;\/p&gt;\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2010\/04\/clever-little-bag.png?fit=675%2C393&amp;ssl=1\" class=\"aligncenter size-medium wp-image-1087\" title=\"Clever Little Bag\" src=\"https:\/\/i0.wp.com\/format30.com\/wp-content\/uploads\/2010\/04\/clever-little-bag.png?resize=300%2C174&#038;ssl=1\" alt=\"\" width=\"300\" height=\"174\" \/><\/a><\/p>\n<p style=\"text-align:justify\">","protected":false},"excerpt":{"rendered":"<p>Si certains gouvernements ne voient, pour r\u00e9duire la crise \u00e9nerg\u00e9tique, d&rsquo;autres solutions qu&rsquo;un retour massif du nucl\u00e9aire, heureusement d&rsquo;autres choisissent des pistes plus cr\u00e9atives et plus (r\u00e9ellement) respectueuse de notre [&hellip;]<\/p>\n","protected":false},"author":7601135,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[249485,3580],"tags":[45797,1870192,537533,55559,1204023,13555599,468491,1103813,254847,34356131,775357437,148,27371,3053780,822265,31472,186,861508,200401,34356134,188672,89801,23426908,2427976],"class_list":["post-1083","post","type-post","status-publish","format-standard","hentry","category-creativite","category-projets","tag-ecologie","tag-economie-denergie","tag-economies-denergie","tag-energie","tag-boite","tag-boite-a-chaussures","tag-carton","tag-chaussure","tag-chaussures","tag-clever-little-bag","tag-creativite","tag-design","tag-economie","tag-fuseproject","tag-gasoil","tag-industrie","tag-innovation","tag-nucleaire","tag-papier","tag-petit-sac-intelligent","tag-puma","tag-sac","tag-sac-de-papier","tag-yves-behar"],"yoast_head":"<!-- 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