{"id":7577,"date":"2013-08-05T10:21:55","date_gmt":"2013-08-05T09:21:55","guid":{"rendered":"http:\/\/format30.com\/?p=7577"},"modified":"2013-08-13T09:43:42","modified_gmt":"2013-08-13T08:43:42","slug":"le-chomeur-un-petit-travers-bien-francais","status":"publish","type":"post","link":"https:\/\/format30.com\/pt\/2013\/08\/05\/le-chomeur-un-petit-travers-bien-francais\/","title":{"rendered":"Le ch\u00f4meur : un \u00ab\u00a0petit travers\u00a0\u00bb bien fran\u00e7ais !"},"content":{"rendered":"

La marque Le L\u00e9on a retir\u00e9 de la vente un pull \u00ab\u00a0Ch\u00f4meur<\/em><\/span>\u00a0\u00bb qu’elle vendait pour la modique somme de 285 euros.\u00a0 Ou quand le m\u00e9pris des \u00e9lites ne conna\u00eet plus de limites.<\/strong><\/span><\/p>\n

C’est un pull d’une banalit\u00e9 affligeante qui a suscit\u00e9 la pol\u00e9mique : un pull un peu sport, ras de cou.\u00a0 Il fait partie d’une s\u00e9rie sens\u00e9e surfer sur les clich\u00e9s, les \u00ab\u00a0petits travers\u00a0\u00bb des Fran\u00e7ais.\u00a0 Une s\u00e9rie qui exhibe fi\u00e8rement des trouvailles langagi\u00e8res aussi subtiles que \u00ab\u00a0Cassou laid\u00a0\u00bb, \u00ab\u00a0Rockfort\u00a0\u00bb ou \u00ab\u00a0Grande gueule\u00a0\u00bb.<\/p>\n

C’est une \u00ab\u00a0petite marque parisienne\u00a0\u00bb Le L\u00e9on<\/a>, appartenant \u00e0 un certain L\u00e9on Ta\u00efeb qui produit cette fine fleur du pseudo-artisanat franchouillard.<\/p>\n

\"Pull<\/a>
Un pull ou une provocation ?<\/figcaption><\/figure>\n

Une marque \u00ab\u00a0contestataire \u00e0 la cocarde invers\u00e9e\u00a0\u00bb.\u00a0 Contestataire ?\u00a0 Mais que conteste-t-elle donc ?\u00a0 Je vous le donne en mille : la monarchie absolue !<\/p>\n

Avouons que les contestataires du pr\u00eat \u00e0 porter post-moderne ne prennent pas trop de risque : contester un r\u00e9gime politique disparu depuis trois si\u00e8cles, cela ne vous m\u00e8ne pas tout droit \u00e0 la guillotine, qu’un certain Badinter a du reste envoy\u00e9 au Mus\u00e9e depuis les ann\u00e9es 80 du si\u00e8cle dernier…<\/p>\n

Un ch\u00f4meur qui vaut 285 euros la pi\u00e8ce<\/span><\/h2>\n

\u00ab\u00a0Il n’\u00e9tait pas question de devenir riche\u00a0\u00bb r\u00e9pond le propri\u00e9taire de la marque aux journalistes de 20 Minutes<\/a>.\u00a0 Pourtant \u00e0 285 euros l’unit\u00e9, la marque pourrait bien le devenir \u00e0 l’insu de son plein gr\u00e9…<\/p>\n

Mais la suite vaut son pesant de cacahu\u00e8tes \u00e0 destination des singes du zoo de Vincennes :<\/p>\n

\u00ab\u00a0Non, on voulait juste faire r\u00e9agir \u00e0 la mani\u00e8re de Coluche ou Desproges<\/span>.\u00a0\u00bb<\/address>\n

Les inventeurs des Restos du Coeur et des Restos du Foie doivent se retourner dans leur tombe : rien n’est plus insupportable que cette fausse contestation de marketteux en mal de r\u00e9f\u00e9rences populaires.<\/p>\n

Sous pr\u00e9texte de surfer sur les clich\u00e9s et de d\u00e9tourner les pr\u00e9jug\u00e9s \u00e0 des fins commerciales, on tombe dans le m\u00e9pris des classes populaires.\u00a0 Et on d\u00e9voile sa vraie nature…<\/p>\n

Le ch\u00f4mage, un \u00ab\u00a0petit probl\u00e8me du moment\u00a0\u00bb<\/span><\/h2>\n

Mais la marque, toute contestataire qu’elle soit, ne s’en prend pas aux ch\u00f4meurs.\u00a0 Ce qu’elle veut stigmatiser, ce sont \u00ab\u00a0les petits travers des Fran\u00e7ais, les probl\u00e8mes du moment<\/em>\u00ab\u00a0.<\/p>\n

Ch\u00f4meurs, vous n’avez rien compris !<\/p>\n

Vous vous croyiez victimes des retomb\u00e9es de la mondialisation.\u00a0 Vous pensiez que vous aviez affaire une mauvaise conjoncture \u00e9conomique, \u00e0 une crise sociale profonde.<\/p>\n

Eh bien non !\u00a0 Vous \u00eates juste atteint d’un \u00ab\u00a0petit travers fran\u00e7ais<\/em>\u00ab\u00a0, vous connaissez juste un \u00ab\u00a0petit probl\u00e8me du moment<\/em>\u00ab\u00a0.<\/p>\n

Ah, on respire !<\/p>\n

Un m\u00e9pris permanent de la souffrance sociale<\/span><\/h2>\n

Des politologues et des journalistes s\u00e9rieux se penchent sur les r\u00e9sultats \u00e9lectoraux atteints par les partis populistes en Europe.\u00a0\u00a0 Des think tanks de gauche comme de droite s’interrogent : \u00ab\u00a0pourquoi les classes populaires votent-elles de plus en plus pour Marine Le Pen<\/em> ?\u00a0\u00bb<\/p>\n

Un des \u00e9l\u00e9ments de r\u00e9ponse est ce m\u00e9pris de la souffrance sociale, de cette condescendence permanente \u00e0 l’\u00e9gard de ces classes populaires.<\/p>\n

Quand \u00e9tait-ce la derni\u00e8re fois que vous avez vu une repr\u00e9sentation positive d’un ouvrier dans les m\u00e9dias ?\u00a0 Les classes populaires sont devenues invisibles \u00e0 la t\u00e9l\u00e9vision.\u00a0 Sauf lors des licenciements massifs, o\u00f9 elles servent d’alibi aux pleureuses path\u00e9tiques que sont devenus nos politiciens face \u00e0 la mondialisation.\u00a0 Ou bien lors des \u00e9lections pour montrer leur b\u00eatise crasse face \u00e0 l’id\u00e9ologie populiste.\u00a0 Ou comme argument de vente pour des fringues de bobos en mal de sensations fortes que les ch\u00f4meurs ne pourront jamais s’offrir…<\/p>\n

La marque a retir\u00e9 le pull de la vente.\u00a0 Non pas apr\u00e8s une r\u00e9flexion sociologique intense, mais \u00e0 la suite d’un bad buzz, une de ces contestations imm\u00e9diates sur le Net auxquelles les marques deviennent aussi sensibles qu’aux fluctuations de la bourse.\u00a0 Souvenez-vous en…<\/p>\n

Vous avez aim\u00e9 cet article ?\u00a0 Inscrivez-vous \u00e0 ma newsletter<\/span><\/a><\/span> et ne ratez plus aucun article ou \u00e9v\u00e9n\u00e9ment !<\/strong><\/span><\/p>\n

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La marque Le L\u00e9on a retir\u00e9 de la vente un pull \u00ab\u00a0Ch\u00f4meur\u00a0\u00bb qu’elle vendait pour la modique somme de 285 euros.\u00a0 Ou quand le m\u00e9pris des \u00e9lites ne conna\u00eet plus 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