Four steps to designing an online course

How do you design an online course? Here's an effective method!

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How do you design a distance learning course via the Internet? Here's an effective 4-stage method: analysis, development, implementation and evaluation.

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Many companies are still reluctant to create an online course or blended learning (blended learning which combines face-to-face lessons with distance learning). How do you go about it? What steps need to be taken? And, above all, how do you hold learners' attention, given the high drop-out rate for this type of learning?

I myself am confronted with this problem as a trainer and training designer, but also as a participant in a number of training programmes. MOOCs (Massive Online Open Courses). So I'm always looking for tools and methods to improve the quality of my courses, make them more attractive to students and therefore reduce the drop-out rate.

And in the course of my research, I've come across some interesting findings that I'd like to share with you. Whether in terms of the design of the courses themselves or the methods for making distance learning more user-friendly and attractive, more " user friendly "The English expression says it all.

Today, I'd like to offer you a a four-stage method for designing distance learning courses. I didn't invent anything, it's a method suggested by Debbie Morrison on her blog Online Learning Insights. But I find it sufficiently interesting and well structured. It is, in fact, the formalisation of many of our empirical efforts as training designers.

The " Course design "inspired by educational design

Debbie Morrison was inspired by a book by Klaus Krippendorfabout design, its philosophical origins and its relationship with language. I really like this concept, which Debbie Morrison calls " race design " : " Course design or conception" . The " race design "is inspired byinstructional design "which can be translated as educational design" . The educational design already has a long life behind it since, if we are to believe this Wikipedia articleThe first attempts date back to the Second World War and officer training.

The " race design "is a concept of training that focuses not on teaching methods, but on learning methods. On how students learn, not on how teachers or trainers teach.

It's not a question of playing with words, but of changing our point of view. And this change of perspective also leads to changes in teaching practices.

The courses are learner-centred, not teacher-centred. And on the best tools and methods for creating the desire to learn online...

Debbie Morrison proposes a " course development process "based on the following elements:

  1. a plan educational which details how the content will be presented to learners
  2. from learning materials for students; original content or content purchased elsewhere
  3. from varied activitieswhich encourage students to reuse and apply new knowledge
  4. from methods assessment used according to the context and objectives of the course

There are four stages in the course design process, which I describe below:

  1. l'problem and needs analysis
  2. the development
  3. l'implementation
  4. l'assessment and review

First stage: analysing needs and objectives

I've illustrated these four stages in detail in the mindmap below, drawn with iMindMap 7 (which you can free download from my Biggerplate page as usual).

Four steps to designing an online course
The four stages of design

The first step is to analyse the needs and problems of the target audience. This helps you to set the course objectives. And, above all, to ensure that they meet the identified need.

Next, analyse the target audience :

  • what is its background - Is he still a student, or is he a professional looking to improve his skills? There's a big difference!
  • what are its motivations ? Improve your skills? Obtain certification?
  • what is its level of skills ? Is he a beginner or an expert?
  • what is its Internet access ? Broadband or an antiquated telephone connection? Do they learn via a desktop PC, laptop, tablet or smartphone?

Once you know who your audience is, set about defining your teaching approach :

  • more of a connectivist?
  • constructivist?
  • rather instructivist?

Define the learning objectives for each teaching sequence.

Analyse the ways of distributing your content Is it synchronous or asynchronous? Only online or blended learning?

What are the Internet tools that best meet your needs and those of your learners?

Finally, determine your content sources according to your learning objectives.

Second stage: developing your course

Now is the time to develop a learning strategy!

Mix learning content: that which you develop yourself, that which you adapt from previous courses, that which you borrow from other courses, or even that which your students produce.

This is also the time to set up your valuation methods quizzes, peer reviews, forums, etc. Identify the success criteria for each type of method.

Create and describe activities to encourage your learners to use the new concepts and/or skills acquired during your training: practical work, projects, group work, etc.

Also identify criteria and methods for evaluating your course The aim is for participants to be able to help you improve it by providing interesting feedback.

Third stage: implementing your e-learning course

To check that everything is working and that your methodology meets the needs of your audience, launch a pilot course for a small group of learners from your audience.

Carry out a formative evaluation What did the people who took the first test in your training course really learn?

On the basis of this feedbackIf you have any questions, revise your course: adapt some of the content, delete some of the others (don't worry! they may be reused for other modules). And add some things that might be missing...

Carry out formative and summative evaluations with your pilot group. Draw conclusions from these by moving on to step 4:

Fourth stage: evaluation and updating

Gather the feedback you have received from various sources, both qualitative and quantitative.

Analyse this feedback. Also take into account factors external to your course. All it takes is for you to have scheduled the launch of your course at a time when people are taking their holidays to significantly reduce participation rates...

Compare your results with those of comparable educational institutions: analyse their quantitative and qualitative measures. What do the results tell you? Are you average? Above average? Below average?

And if necessary, review your analysis phases (you may have missed something) and/or development (The teaching progression may need to be reviewed: I changed the language method I was using with my students in Maastricht. And I changed to one that better respects the expected progression of my students. Results: less discouragement, more pleasure, more positive results...).

Then start the whole process, bearing in mind that everything can be improved at any time...

As you will have realised, this is not some miraculous method, but the implementation of a structured methodology. It takes hard work and a great deal of humility in the face of the feedback you receive from your learners.

I'll continue to report on my investigations in this area, particularly the contribution of gamification to online courses.

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173 responses to “Comment concevoir un cours en ligne ? Voici une méthode efficace !”

  1. [...] How do you design an online course? Here's an effective method. How do you design an online distance learning course? Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many companies are still reluctant to create an online course or blended learning (combining face-to-face lessons with distance learning). So how do you go about it? What steps need to be taken? And above all, how do you hold the attention of learners, given the high drop-out rate for this type of learning? [...]

  2. Ogniel Jeudy avatar
    Ogniel Jeudy

    Hello
    I appreciate the presentation of this procedure for designing online courses. I'd like to interact with you on this issue for further discussion.

  3. abbes avatar
    abbes

    Good morning,

    Can architecture be taught using this method?

    1. Marco Bertolini avatar

      Hello,
      Yes, of course, there are many architecture courses, such as MOOCs on Edx or Coursera or Future Learn, which use this type of method or the design thinking method, as I discuss here: https://format30.com/2016/06/06/comment-concevoir-un-cours-en-ligne-avec-la-pensee-design/

  4. [...] Bertolini, Marco (2014), "How to design an online course? Here's an effective method!", on the Formation 3.0 website, accessed on 1 March 2019.https://format30.com/2014/01/07/comment-concevoir-un-cours-en-ligne-voici-une-methode-efficace/ [...]

  5. zaben06 avatar

    Reblogged this on AWBC blog.

  6. nonodemaubeuge avatar

    Can you put up an example of an educational scenario prototyping to see what it looks like?

  7. nonodemaubeugeTison bruno avatar

    Hi Marco, you're talking about design thinking for teaching scenarios. Can you put up an example of course prototyping to see what it looks like?

    1. Marco Bertolini avatar

      It's simply a complete version of the course you want to use. For example, for the Managing your projects with Mind Mapping course we created with Pierre Mongin. We asked people to go through the whole course and tell us what worked and what didn't, what they could understand and what they couldn't. And for each of the elements that they told us, we made a list. And for each of the elements they pointed out, we corrected, reworded or even replaced the resource.

      This is not a sample but a first, or even a second, version of the complete course.

  8. lepagegilles avatar

    Good article, thanks Marco. Another interesting source: the series of 5 articles written by Elodie Lestonat on educational scriptwriting for Thot Cursus. https://storify.com/thot/la-scenarisation-pedagogique?awesm=sfy.co_baB0

    1. Marco Bertolini avatar

      Hello Gilles, thank you for your friendly comment 😉

      Yes, I'm familiar with this series of articles. Personally, I work more according to the philosophy of design thinking, which places the learner at the centre of the development process.

      Have a great weekend and see you soon 😉

  9. zekalo gogoua samuel avatar

    I like

  10. Abbassi kamel avatar

    It's a good article, but I want to take action. In other words, I want to know what tools I need for each step.

    1. Marco Bertolini avatar

      Hello,

      For the tools you need for this stage, I suggest you sign up for our "Create your online course" course, which covers this subject and goes through the tools. http://www.spocenstock.com/creez-votre-cours-en-ligne.html

  11. Gael Fokam avatar
    Gael Fokam

    I like your article because it deals with a subject on which I'd like to write my doctoral thesis. THANK YOU for your insights

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  14. formation théologique avatar

    Thank you for this detailed article and all the advice on distance learning,

    1. Marco Bertolini avatar

      With pleasure 😉

      I was interested to discover that the Dominican Order has its own online training courses.

      Well done!

  15. [...] How do you design an online course? Here's an effective method. How do you design an online distance learning course? Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many companies are still reluctant to create an online course or blended learning (combining face-to-face lessons with distance learning). So how do you go about it? What steps need to be taken? And above all, how do you hold the attention of learners, given the high drop-out rate for this type of learning? I'm faced with this problem myself as a trainer and course designer, but also as a participant in a number of MOOCs (Massive Online Open Courses). And in the course of my research, I've come across some interesting findings that I'd like to share with you. [...]

  16. [...] How do you design an online course? Here's an effective method. How do you design an online distance learning course? Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many companies are still reluctant to create an online course or blended learning (combining face-to-face lessons with distance learning). So how do you go about it? What steps need to be taken? And above all, how do you hold the attention of learners, given the high drop-out rate for this type of learning? I'm faced with this problem myself as a trainer and course designer, but also as a participant in a number of MOOCs (Massive Online Open Courses). [...]

  17. [...] of the Bertolini Heuristic Map: https://format30.com/2014/01/07/comment-concevoir-un-cours-en-ligne-voici-une-methode-efficace/4. Implementation: which platform? Are the software or tools of a particular [...]

  18. Eva avatar

    Reblogged this on Eva Guerda.

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  29. Loic de Formation-Express.com avatar

    Hello,

    I like your article, but what about content creation? How do you create good content for your online course?

    1. Marco Bertolini avatar

      This will be the subject of a future article, or even several articles. Just a little bit of patience. And thanks for the nice comment 🙂

  30. Chassemon avatar

    Could you be the consultant I'm looking for to help a group of around ten trainers build their online courses?
    Thank you for your feedback.
    Philippe Chassemon

    1. Marco Bertolini avatar

      Hello,

      Why not? I'll get back to you by e-mail,

      good sunday

      Marco.

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  111. [...] xcellent support from Marco bHow do you design a distance learning course via the Internet? Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many companies are still reluctant to set up their own e-learning [...] [...]

  112. lepagegilles avatar

    Hello Marco.
    I'd like to embed your card (quoting you, of course) in a Moodle page for teachers where I already give the link to your article.
    I'm short-sighted ... and I didn't spot a solution for that in your article.
    Is this possible?
    Gilles

    1. Marco Bertolini avatar

      Hello Gilles,

      What format would you need? It's an iMindMap, you can export it as an image, SVG, html...

      Tell me which one is right for you and I'll pass it on,

      with kind regards,

      Marco.

      1. lepagegilles avatar

        Thanks 🙂 Html is ideal for me 🙂 Do you have my email address?

  113. [...] How do you design an online course? Here's an effective method! "Training 3.0 [...]

  114. [...] How do you design an online course? Here's an effective method [...]

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  123. [...] How do you design an online course? Here's an effective method [...]

  124. [...] How do you design an online course? Here's an effective method [...]

  125. [...] How do you design an online course? Here's an effective method [...]

  126. [...] ... There are four stages in the course design process, which I detail below:-Problem and needs analysis-Development-Implementation-Evaluation-and Revision (...)I've illustrated these four stages in detail in the mindmap below, drawn with iMindMap 7 (which you can download for free from my Biggerplate page as usual)...http://www.scoop.it/t/classemapping  […]

  127. [...] Many companies are still reluctant to create an online course or blended learning (combining face-to-face and distance learning). So how do you go about it? What steps need to be taken? And above all, how do you keep learners' attention, given the high drop-out rate for this type of learning? Here's an effective 4-stage method: analysis, development, implementation and evaluation. [...]

  128. Jack Huzi avatar
    Jack Huzi

    Debbie Morrison's 'course design' reminds me of La Garanderie's pedagogy, based on the student's own learning methods.

    As always, a quality article.

    Thank you

    1. Marco Bertolini avatar

      Thank you for this nice comment 😉

      Yes, in course design, there is an increasing distinction between e-learning, which focuses on the learner, and e-teaching, which focuses on the teacher or trainer.

      Many systems, presented as e-learning, are in fact e-teaching... The online reproduction of the teacher-student relationship, which is losing more and more of its meaning in this age of connectivity and knowledge accessible anywhere, anytime...

      Enjoy your evening,

      Marco.

    2. Reussirsaformationvideo Nadysil avatar

      Good article.
      I quite agree with all the points of this method; essentially courses centred on the learner and not on the teacher, with tools and methods to stimulate the desire to learn online, all, I might add, based on interactivity.

      1. Marco Bertolini avatar

        Thank you for this positive comment 😉

        Yes, this is the big concern at the moment: how can we make online courses more interactive? It's true that we learn all the better if we can interact with the learning environment, with our peers, with the teacher(s)/trainer(s), and so on.

        The weakness of some MOOCs, in particular, is that they offer an ex cathedra course online, with no real opportunities for exchange and interaction. Unfortunately, this is still too often the case with other online courses, as we all agree.

        Have a nice day,

        Marco.

  129. [...] ... There are four stages in the course design process, which I detail below:-Problem and needs analysis-Development-Implementation-Evaluation-and Revision (...)I've illustrated these four stages in detail in the mindmap below, drawn with iMindMap 7 (which you can download for free from my Biggerplate page as usual)...http://www.scoop.it/t/classemapping  […]

  130. [...] How do you design an online course? Here's an effective method [...]

  131. hélène testud avatar
    hélène testud

    thank you for this excellent article

    1. Marco Bertolini avatar

      Thank you for this complimentary comment 😉

      Have a great weekend, Hélène!

  132. [...] How do you design an online course? Here's an effective method [...]

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  135. [...] How do you design an online course? Here's an effective method! "Training 3.0. [...]

  136. [...] ... There are four stages in the course design process, which I detail below:-Problem and needs analysis-Development-Implementation-Evaluation-and Revision (...)I've illustrated these four stages in detail in the mindmap below, drawn with iMindMap 7 (which you can download for free from my Biggerplate page as usual)...http://www.scoop.it/t/classemapping  […]

  137. [...] Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many ... Which Internet tools are best suited to your needs and those of your learners? [...]

  138. [...] How do you design an online course? Here's an effective method [...]

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  147. [...] "How do you design a distance learning course via the Internet? Here's an effective 4-step method: analysis, development, implementation and evaluation. Many companies are still reluctant to create their own e-learning..." [...]

  148. [...] ... There are four stages in the course design process, which I detail below:-Problem and needs analysis-Development-Implementation-Evaluation-and Revision (...)I've illustrated these four stages in detail in the mindmap below, drawn with iMindMap 7 (which you can download for free from my Biggerplate page as usual)...http://www.scoop.it/t/classemapping  […]

  149. [... development, implementation and evaluation. Many companies are still reluctant to create an online course or blended learning (combining face-to-face and distance learning). [...]

  150. [...] ... There are four stages in the course design process, which I detail below:-Problem and needs analysis-Development-Implementation-Evaluation-and Revision (...)I've illustrated these four stages in detail in the mindmap below, drawn with iMindMap 7 (which you can download for free from my Biggerplate page as usual)...http://www.scoop.it/t/classemapping  […]

  151. [...] How do you design an online course? Here's an effective method [...]

  152. [...] How do you design an online course? Here's an effective method [...]

  153. [...] How do you design an online course? Here's an effective method [...]

  154. [...] How do you design a distance learning course via the Internet? Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many companies are still reluctant to create their own e-learning [...]

  155. [...] How do you design a distance learning course via the Internet? Here's an effective 4-stage method: analysis, development, implementation and evaluation. Many companies are still reluctant to create their own e-learning [...]

  156. [...] How do you design a distance learning course via the Internet? Here's an effective 4-stage method: analysis, development, implementation and evaluation. [...]

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